Finding the best pieces on the high street is hard work, even for editors whose job it is to do so. With so many websites and new-in sections to cover, it takes dedication and, quite literally, an entire team to ensure we don't miss an incredible new drop or a soon-to-be best seller as we scroll. Another method we use to ensure we see every high-street piece going? Instagram. There's a handful of influencers who we religiously follow solely for their loyalty to the high street (something we have in common), and we thought it was high time we shared them with you.
Whether it's uncovering the sleekest minimalistic items from Arket, spotlighting expensive-looking wardrobe essentials from H&M or unearthing the next cult buy from & Other Stories, these influencers are an extension of our in-house affordable fashion–loving army. Scroll below to see the high-street fashion influencers who always unearth the best pieces, and then shop their impressive looks.
Aïda wears an Arket blazer and Veja trainers.
Style Notes: With the ability to make even the most frugal high-street pieces look premium, French style aficionado Aïda is a must-follow.
Aïda wears an Arket navy suit with blue Arket bag.
Shop Aïda's look:
Jessica wears an H&M trench coat, Warehouse baseball cap and Adidas trainers.
Style Notes: Known for her muted colour palette, former PR girl Jessica has effectively created our dream high-street capsule wardrobe.
Jessica wears a Warehouse dress and Dune boots.
Shop Jessica's look:
Black dresses are always a wise investment.
Karina wears an & Other Stories dress and Missoma hoops.
Style Notes: If you want your Instagram feed to bring you joy, look no further than Karina. Her cheery high-street outfits coupled with her bubbly personality make for the ultimate feel-good follow.
Karina wears a COS knit dress.
Shop Karina's Look:
Marianne wears a Zara jumper and jeans and Birkenstock sandals.
Style Notes: Every time we find ourselves on Marianne's beautifully curated page, we find our fingers tentatively hovering over the screen as we tap to find out the brands she's wearing. More often than not, we're very surprised to find they're high-street.
Marianne wears a Weekday vest and Levi's jeans.
Shop Marianne's look:
Striped knits are everywhere this season, but Arket has some of the finest around.
Eni wears a khaki Debenhams dress.
Style Notes: With a penchant for pretty pieces that always have an elegant payoff, Eni proves the high street has so much more than trendy pieces with her array of timeless-looking finds.
Eni wears jeans and a blazer from & Other Stories.
Shop Eni's look:
This looks so much more expensive than it is.
Chloé wears a VL the Label dress.
Style Notes: What we love most about Chloé is how she explores everything from silhouette to fabrications, all by way of affordable finds. She inspires us to be more daring with our wares on the daily.
Chloé wears a Na-kd pair of faux leather trousers.
Shop Chloé's look:
M&S's faux leather trousers have a track-record for selling out.
You might want to add this to your M&S order while you're at it.
Opening Image: @symphonyofsilk
This post was originally published at an earlier time and has since been updated.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.