Heidi Klum Told Us the #1 Most-Flattering Bikini Style

When Heidi Klum launched her own lingerie and swim line back in 2015, we were super excited. Klum has been modelling both lingerie and swimwear since she was 18, so it's safe to assume she's got a pretty good idea on what type of fit and cut actually works.

Heidi Klum Intimates fills the gap in your underwear drawer for sexy lingerie pieces, and swimwear that'll turn heads (although pretty sure Klum can wear absolutely anything and still turn heads).

We recently had the opportunity to quiz Klum about her swim style, trend predictions, and her trick for feeling good in a bikini. Scroll down for the first look at her latest campaign, and read our exclusive interview.


(Image credit: Courtesy of Heidi Klum Intimates)

Who What Wear Australia: What’s your favourite swimsuit style from the collection? 

Heidi Klum: I love the Sun Dappled Decadence Triangle Bikini ($230). This is a style that we carried over from the first collection, but now it comes in a black and white striped print. It’s a great fitting suit that comes in a triangle bikini, bandeau bikini and a one piece. It even has a matching maxi-dress cover up!

WWW: Which swim bottom cut do you think makes your butt look best? 

HK: I think it varies from woman to woman. We made sure that we offer bottoms with different levels of coverage so every woman can find a bottom that fits them best. It’s important to remember that not every woman is built the same! We have low rise brazilian bottoms and tie-side bikinis for women who want to show a bit more skin and classic and midrise bikinis for those who want a little more coverage. For me, personally, the smaller the better!


(Image credit: Courtesy of Heidi Klum Intimates)

WWW: Which suit do you think is the most universally flattering from the new collection?

HK: The Sun Muse Classic Demi One Piece ($180) is super flattering. Since it’s a demi cup, it has a bit more structure than a typical one piece and we go up to a size 36E for women who need a bit more support on top! I think I’ve been able to use some of the knowledge on constructing the perfect bra in some of our swimwear designs.

WWW: Of all the swimsuits you modelled, which one in particular do you see yourself wearing on repeat? 

HK: I love triangle bikinis. I am European so we grow up showing more skin on the beach. The smaller the bikini the better and I’m kind of a top-optional girl!

WWW: Which do you predict will be the best-selling swim suit cut of the season? 

HK: For swimwear, I feel like women have a cut that they tend to gravitate towards. The triangle bikini is one that has been around for ages and is a favourite every year. There are fun ways to reinvent it with colourful prints and embellishments which I did for this collection.


(Image credit: Courtesy of Heidi Klum Intimates)

WWW: How do you style swimwear as outerwear?

HK: We have some super cute rash guards for our surfer girls or anyone that wants a bit more sun protection which can even be worn as a top. Our Ostia Sunrise ($179) cover-up can also double as maxi dresses and is the perfect piece to take you from a day at the beach to a night out on the town!

WWW: You’ve got 5 minutes until you find out you need to be in a bikini—what’s the one trick you do to ensure you feel good in your bikini?

HK: Wearing your bikini is as close to getting naked in public as you get! I think it’s about finding a suit in a shape and fit that you love and feel happy wearing it. If you’re buying what you love, you can use the other four minutes to apply sunscreen!

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Amanda Bardas