This Gucci Party Had the Best Dressed Guests Ever—See the Looks

This past Saturday, Gucci held its Second Annual Summer Celebration in honor of its East Hampton boutique, and let’s just say looks were served. The crowd was a who’s who of the New York style scene, including actresses such as Natasha Lyonne and Jemima Kirke, models such as the iconic Christy Turlington Burns and emerging Reign Judge, and Who What Wear It-girl favorites such as Hannah Bronfman and Sophia Roe. After taking a series of short shuttles, guests wound their way through hedges into a Gucci wonderland set up on the lawn of co-host Elizabeth Saltzman’s 1969 home in East Hampton.

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(Image credit: BFA for Gucci)

Everywhere you looked was Gucci vision, from logo-bedecked lawn games to lounge areas replete with the brand’s home goods and a "G”-covered dance floor where Mark Ronson and Kitty Cash deejayed. The scene was electric, in no small part due to the Gucci outfits worn by the guests. Eccentric, bold personal style was the name of the game, and every attendee seemed to get the memo. Beyond just a fun party, Gucci donated to three nonprofit partners that focus on food insecurity in the area as part of the Summer Celebration—right in step with its reputation for thoughtfully approaching how the brand engages with communities.

Scroll down to see the epic looks, and if you’re inspired to get a little Hamptons style for yourself, check out the accessory collection exclusive to the East Coast haven at the end of the story. 

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(Image credit: BFA for Gucci)

WHO: Natasha Lyonne and Derek Blasberg

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(Image credit: BFA for Gucci)

WHO: Hannah Bronfman

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(Image credit: BFA for Gucci)

WHO: Reign Judge

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(Image credit: BFA for Gucci)

WHO: Tygapaw and Mecca Mozelle

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(Image credit: BFA for Gucci)

WHO: Cameron Silver and Elizabeth Saltzman

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(Image credit: BFA for Gucci)

WHO: Allegra Shaw

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(Image credit: BFA for Gucci)

WHO: Jazzelle

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(Image credit: BFA for Gucci)

WHO: Tanner Reese and Liv Solorzano

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(Image credit: BFA for Gucci)

WHO: Cynthia Rowley and Kit Keenan

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(Image credit: BFA for Gucci)

WHO: Grace Gummer

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(Image credit: BFA for Gucci)

WHO: Jemima Kirke

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(Image credit: BFA for Gucci)

WHO: Jessica Wang

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(Image credit: BFA for Gucci)

WHO: Zippy Seven

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(Image credit: BFA for Gucci)

WHO: Pure Rueangram

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(Image credit: BFA for Gucci)

WHO: Sophia Bush

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(Image credit: BFA for Gucci)

WHO: Bethann Hardison

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(Image credit: BFA for Gucci)

WHO: CT Hedden

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(Image credit: BFA for Gucci)

WHO: Christy Turlington Burns

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(Image credit: BFA for Gucci)

WHO: Candace Marie

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(Image credit: BFA for Gucci)

WHO: Sophia Roe

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(Image credit: BFA for Gucci)

WHO: Kimberly Drew

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(Image credit: BFA for Gucci)

WHO: Kitty Cash

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(Image credit: BFA for Gucci)

WHO: Rachel Zoe

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(Image credit: BFA for Gucci)

WHO: Pelia Montalli

Shop the Hamptons collection:

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.