Every Item From the Adidas x Gucci Collab I'm Way Too Excited About
Sponsor Content Created With Gucci, Adidas
Look, I've been saying this for months now, but the adidas x Gucci collab just confirmed it: Sporty-chic is the moment. Ever since this iconic collab was first teased, my group chat has been popping off about all the items we dreamed that the two brands would create together. Reinvented Gazelles, fresh prints on Gucci crossbodies, and elevated adidas track pants were all at the top of my wish list—and my wishes came true. The sport-inspired pieces in this collab perfectly represent the heritage of both parties involved. Thoughtfully designed by Gucci Creative Director Alessandro Michele, this collaboration is chock-full of elevated sportswear, knit apparel, footwear, jewelry, accessories, swimwear, and an umbrella I'm deeming the world's most beautiful piece of raingear. It's almost too good to narrow down, but these are the 16 items I'm currently hyped about, so keep scrolling for the apparel and accessories that will redefine street style this summer and beyond.
Bags & Accessories
Shoes
Tops & Jackets
Bottoms

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012Gen Z poster child Rachel Sennott is on board.
-
What a French Woman Wears When She Doesn't Want to Be Noticed (But Still Wants to Look Good)Tips and insight straight from a French writer and editor.
-
Nordstrom's Shoe Arrivals Are on Another Level—I'm Eyeing These 50 Boots, Sneakers, and FlatsIt's time for a 2026 shoe update.
-
I Just Got Back From Vienna and London—This Is the Easy Yet Chic Outfit Combo I Saw Fashion People Wearing in Both CitiesI spotted this look nonstop.
-
I Live in New York—These Are the 2026 Sneaker Trends I Predict It Girls Will Adopt FirstNew year, new sneaker trends.
-
I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026Clothes you wear without thinking, but that end up saying a great deal.
-
Hold Up—Don't Be Surprised If These 12 Adidas New Arrivals Blow Up SoonFrom leopard-print Spezials to Samba Mary Janes.
-
I'm a Senior Shopping Editor—I Highly Recommend Re-Creating This Layered Zara Outfit to Look CoolBring on the compliments.
