Hailey Bieber Wore the Affordable It Bag That's Getting Buzzier by the Day
If you follow Hailey Bieber's style, you're probably aware that she owns a great many wildly expensive bags, but from time to time, you'll find her carrying styles that are well below the thousands a luxury handbag costs these days. The latest occurrence of this was while she was out to dinner with friends in L.A. For the occasion, Bieber dressed down in a leather jacket, track shorts, and oxfords. She accessorized with a bag from the buzzy brand Freja.
Freja offers a fleet of 100% vegan bags that are minimalistic, devoid of hardware, and '90s inspired. Since its launch in 2020, the direct-to-consumer brand now consists of nearly a dozen anti-trend bags, each of which is available in several highly wearable colors and won't cost you more than $400 (a rarity for It bags). Bieber opted for the Caroline Bag, an elegant flap shoulder bag. One of the brand's most popular styles, it's the perfect size and shape for everyday, day-to-night wear.
Keep scrolling to shop the Caroline Bag along with other standout styles from the deservedly buzzy brand.
On Hailey Bieber: Fila shorts; Freja Caroline Bag ($258); Aureum Elodie Earrings ($325)
Shop Freja Bags

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Gwyneth Paltrow Just Channeled Carolyn Bessette Kennedy, But Swapped Her '90s Sandals for *This* Shoe TrendA bold choice that paid off.
-
If You Want to Look Like a French Supermodel, Wear This Sophisticated Bag Trend With Your Low-Key OutfitsThe easiest styling trick in the book.
-
If Parisians Walked Around in Leggings Like It Girls in NYC and L.A. Do, They'd Choose This Expensive-Looking Color TrendHint: It's not black or brown.
-
*Not* Black—6 Legging Color Trends Everyone Everywhere Will Be Wearing in 2026Everything you need to know about wearing leggings next year, all in one place.
-
From Luxe to Unexpected: I Speculate Celebs Will Ask for These Holiday GiftsYou heard it here first.
-
Suddenly, This Revealing Dress Trend Is Popular Again—These Are the Shoes That Make It Look TastefulJ.Lo knows how to dress both sophisticated and sultry.
-
Jennifer Aniston Just Wore Wide-Leg Jeans With the Only Sneakers That Are Never at Risk of Going OutA forever style that fits in every wardrobe.
-
Tracy Anderson, Glass Mountain Valley, and *These* Black Sneakers—Meet the "Rich" Winter Workout UniformI'm following Dakota Johnson's lead.
