Oct 22, 2018

Trust Me—This Specific Shade of Green Is Going to Be Huge in 2019

by Joy Montgomery

It seems as though fashion is having a bit of a love affair with "off" colors right now. From cornflower blue and pale beige to rust orange and retro brown, if it isn't easy to define, then you're onto the right kind of "wrong" hue. However, this fashion month saw a new contender fight for the top spot, and, true to form, it's not easy to pin down. Is it sage? Pistachio? Seafoam? Mint? Apparently, no animal, vegetable, or mineral is safe in our search for the correct terminology. Embraced by countless designer brands, including Rejina Pyo and Jil Sander, this color is definitely one to watch for spring 2019.

"We have noticed a rise in specific green shade searches," explains an analyst from global fashion search platform Lyst. "There's been a 19% rise in searches for more earthier tones including 'moss green,' 'sage green,' and 'crocodile green' items in the past month." Retail analytics platform Edited agrees. "We've seen a 168% increase in last month's new arrivals of sage green/pastel khaki products compared to the same time in 2017. It's also a color being used in design and interiors at the moment, so we'd expect to see an even greater lift in new items toward spring 2019."

Lying dormant since the '90s, this green hue has undeniable ties to the past, and many style icons from the decade—from Princess Diana to Rachel Green—were documented in the shade back in the day. For 2018, the color comes unadorned in clean-lined silhouettes, for example sage-colored suits saw a pop in popularity during the most recent fashion month. Lyst also confirms that the most sought-after items in this particular shade are accessories, including bags and shoes. Case in point? Scandi designer Sania d'Mina launched her eponymous shoe brand this year with a sage-colored slingback style that the fashion crowd went wild for. Dirty pavements, be damned!

Whatever you call it, one thing's for certain: This shade of green is going to be big next season, so do your homework now and prepare to be ahead of the crowd come 2019.

Green fashion trend: Princess Diana wearing green suit

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Getty Images

Princess Di proved her style credentials with this elegant mint green two-piece skirt suit.

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@marisamartins

The pairing of sage green utility dress with strappy leopard print sandals is just too cool.

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@hannastefansson

Sania d'Mina's slingback shoes became the talk of Copenhagen Fashion Week after they were spotted on the feet of countless influencers.

Green fashion trend: Jeanne Damas wears mint green blazer and bag

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It girl Jeanne Damas shows that matchy can be cool with this head-to-toe green outfit.

Green fashion trend: model wears Rejina Pyo green polo and bag

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Fashion designer Rejina Pyo was all over the muted green trend at her S/S 19 show.

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@sylviemus_

Someone's been taking cues from Princess Diana. We love how Sylvie Mus keeps this suit simple with black accessories.

Green fashion trend: model wears sage green top

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@lisasaysgah

This is one to remember for next summer. The matching skirt is so cute.

Green fashion trend: model wears Jil Sander green jumper

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Getty Images

Jil Sander rendered a long-line polo-neck knit in a distinctive shade of pale green.

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@maria_bernad

María Bernad doesn't shy away from a new-season trend, as demonstrated by this highlighter-green ensemble. We've also got serious bag envy (By Far, FYI).