This New Liquid Lipstick Is So Good Our NYC Editors Went Feral for It

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.

The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on a standout beauty formula our editors quite literally can't shut up about. This time around, I'm doing a deep dive into the liquid lipstick that made me actually love liquid lipsticks again, Glossier G Suit ($22).

Here at Who What Wear HQ, we have a free table, and yes, it's as good as you might imagine. It's typically packed with treats, beauty products, clothing, and more, and it is a major perk of working for a fashion and beauty publication. Our free table also happens to be right next to my desk. While running in between press previews recently, I dropped a Glossier bag full of its newest product, G Suit, a little bit too close to the border between my desk and the free table. I'll let you guess what happened next: I came back to an empty Glossier bag, and the rest of my team had a bunch of new liquid lipsticks. (Don't worry—we were able to figure everything out.) 

All this shows how much our team truly loves everything Glossier does, to say the least. If you ask any Who What Wear editor what their beauty routine is, odds are they'll list at least one Glossier product as one of their staples. I myself typically have at least one Glossier product on my face, and more often than not, it's actually three or four. 

To be honest, I was a little hesitant about the new Glossier launch—a liquid lipstick—before I tried it. Didn't we leave liquid lipsticks and their drying, cakey formulas in 2016 with black chokers and tie tops? Not only that, but my relationship to lipstick has changed drastically since the pandemic. I used to wear a bold lip practically every day, but after over two years of mask-wearing and not leaving my apartment, my love for bold lips fell by the wayside. Lately, I've been gravitating toward glosses, oils, and tinted balms instead. 

I'd basically all but sworn off liquid lipsticks until Glossier G Suit came along. As a die-hard fan of the brand, I knew I had to at least try it. It only took one swipe, however, before I was totally hooked. Glossier G Suit is everything I've always wanted a liquid lipstick to be—it's comfortable, feels moisturizing, doesn't settle into lines, and, most importantly, does not make your lips feel like the Sahara Desert. The colors are blurring and easy to play with and have the most luxurious, velvety finish. 

Of course, none of that is by accident. "G Suit is not like the liquid lipsticks you know," says celebrity makeup artist Romy Soleimani. "G Suit has a creamy, semi-matte, whipped formula that stays a bit matte [but] doesn't dry down, so you never get that cakey feel. And there's a lot more playtime." With nine high-impact colors that work across all skin tones, it's definitely making major waves in the lip-product space. 

Since it doesn't dry down, it's also super easy to apply. "Just use the doe-foot applicator straight from the tube," says Soleimani. "The angled, pointy tip will give you the precision you need—almost like a liner. You can choose how you want your G Suit to look. You can press into it with the pad of your finger for a plush matte lip, straight out of the tube for a precise lip, or blur the edges with a small eye shadow brush."

My biggest qualm with liquid lipsticks has always been how drying they feel. I've never used a liquid lipstick that didn't make me immediately feel like I need to take a dollop of lip mask straight to the face. In this formula, rose wax silica gives lips a blurred effect, while orchid complex, black raspberry–seed oil, and shea butter help smooth and condition lips. 

The wear time is also impeccable. I wore the shade Shift to the Eras tour, and not only did it garner a slew of compliments from everyone I came across, but I also only had to reapply once throughout the entire night. Keep in mind that Taylor Swift's set is three hours long. As it wears, it also doesn't crack or cake but instead starts to give a more blurred French-girl vibe.

Essentially, Glossier G Suit is the lipstick that will make you want to wear lipstick again, especially if you, like me, lost your love for lipstick during the pandemic. Keep reading to see what every shade looks like on.

Curve is definitely the most everyday-friendly lipstick color for me. On my skin tone, it's a great pinky-nude that I could wear for just about any occasion. 

I was unsure about Drive when I saw it in the tube. It's described as a rich, warm brown, but it definitely leans maroon. It feels very Wednesday Addams in the best way possible. 

Warm pink is not my typical lipstick vibe. This pink, however, feels very approachable. It's not too pink, which is good for someone like me who typically shies away from the color. It's warm enough to be extremely wearable. 

When I think of red lipstick, I think of a shade like Jet. Jet is a true blue-toned red (which makes your teeth look whiter). It's the perfect Paris-girl red. 

Lane is a neutral, mauve-toned brown, and it's incredibly versatile—definitely a lip that can be easily taken from day to night. 

As I said, I never wear pink, and I particularly never wear bright pink, so Pilot was the scariest shade to try. It's a true "come on, Barbie—let's go party" shade of pink, but the fact that it's cool-toned makes it a touch more wearable, and it's surprisingly been one of my favorite shades. 

This burgundy red is an absolute dream. Since it's a touch deeper than true red, I was worried I wouldn't want to wear it, but it's turned out to be on heavy rotation for me. Leave it to Glossier to make a burgundy liquid lipstick so wearable. 

Jet might be a true red, but if I'm going for a red lip, my allegiances lie with Strike. This orange-leaning red is my favorite of the bunch. 

This reminds me of Glossier's Generation G in Jam, which has always been a go-to for me. It's a pink-leaning berry, and it's so flattering. 

Next, I Covered My Legs in Self-Tan Swatches for a Week—These 10 Blew My Socks Off