This Unlikely Winter Trend Just Might Be My Favorite


(Image credit: @lisasaysgah)

While the idea of florals for spring may get you, at best, an eye roll, it’s winter florals that have me feeling like the below designers are really onto something. After all, what better way to infuse some life into the inevitable monotony of dressing for cold weather than to put a flower—or hundreds­—on it? After investing in a leopard puffer earlier in the season, I can tell you from experience that in a sea of black outerwear, a little print can go a long way, which is why I have my sights set on one of the floral pieces you're about to see.

From Brock Collection’s long, Victorian-inspired coat, complete with the most romantic, contrasting ribbons, to Moncler’s cropped puffer that defines the modern way to do retro ski vibes to Urban Outfitters’ unexpected yet delightful nod to Penny Lane’s iconic outerwear, keep scrolling to see my favorite floral coats for the winter months ahead.

Up next: five royal-approved fashion items you can buy at H&M right now.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.