Fashion People Will Hate Me for Sharing These Under-the-Radar Nordstrom Brands (Sorry)

In an industry where exclusivity often reigns supreme and insider knowledge is treated like currency, fashion can feel like a gated community built on well-kept secrets. As an editor, I see things differently. My job is to decode the unspoken rules, turn whispers into headlines, and spotlight the brands that truly deserve your attention. So let's get into it.

Lately, there's been a quiet murmur among those in the know: Nordstrom—yes, the beloved retailer—is becoming a low-key hub for discovering emerging designers who strike that elusive balance of polish and edge. Think vintage-inspired denim, crisp tailored blouses, vacation-ready dresses, and effortlessly cool trousers that speak volumes without trying too hard.

I won't name-drop too quickly, but trust me. The fashion crowd has been shopping a handful of labels under the radar for some time now. If you're ready to get ahead of the curve, keep scrolling to uncover five brands on Nordstrom that insiders are coveting. I'm sure they won't love that I'm spilling the tea, but great style is meant to be shared, right?

Dèluc

It wasn't until I scrolled through Nordstrom's Summer Wardrobe Essentials edit that I learned about Dèluc. Its elevated basics—like crisp poplin button-down shirts, wide-leg trousers, and lightweight knit tanks (true warm-weather staples)—caught my eye. After more digging, I discovered the brand is inspired by the Parisian-chic aesthetic, focusing on elegance and practicality while balancing quality with affordability. Who doesn't appreciate that?

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BITE Studios

Sometimes, you have to choose favorites, and today, it's BITE Studios (or By Independent Thinkers for Environmental progress)—my top brand at Nordstrom. This label truly deserves more recognition. Co-founded by the Swedish duo Veronika Kant and William Lundgren, the brand was founded on ecological principles and a profound respect for nature. It utilizes natural fabrics crafted through both traditional and modern methods to produce everything from asymmetrical-hem skirts and relaxed trousers to elevated T-shirts and vintage-style jeans, all characterized by clean lines, structured silhouettes, and a subtle color palette. Let's go shopping.

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Lié Studio

The excitement was palpable when one of the editors shared in the Who What Wear Slack channel that Lié Studio had just landed on Nordstrom—it's a testament to how much we love the brand. Its sculptural designs are a perfect mix of unique and modern, making them standout yet timeless pieces that seamlessly fit into any capsule wardrobe. Still unsure? Just take a look at Amalie and Cecilie Moosgaard Nielsen—the Danish models-turned-designers. Their Olsen-esque style will have you eager to channel their looks and add their stunning jewelry to your collection.

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Fforme

For the first time during the fall/winter 2025 shows in NYC, Fforme showcased its designs, stunning viewers with minimalistic and sophisticated pieces, so it's safe to say that fashion people are thrilled that the brand is now available at Nordstrom. What differentiates Fforme is its dedication to creating clothing that not only looks appealing but also feels comfortable, empowering wearers to showcase their individuality while promoting a more sustainable lifestyle. It's a label for those seeking luxury that is both responsible and effortlessly chic.

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EENK

EENK is a Korean brand founded by designer Hyemee Lee. Drawing from a rich design background, Lee created the label inspired by images and messages corresponding to each letter of the alphabet. So far, the brand has showcased items for B (for beanie), C (for clutch/cap), E (for earring), F (for fedora), H (for handbag), and I (for iPhone case). Other offerings include garments such as Bermuda shorts, all featuring timeless designs. However, Lee embraces experimentation with bold prints and intricate fabrics, like organza and jacquard.

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