I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every Box
From chic base layers to elevated knits, these are the COS wool staples worth snapping up while they’re on sale.
If you’re anything like me—the kind of person who refuses to be cold, even in the depths of winter—then you’ll know that layering is crucial. As I write this, the temperature outside has hit zero, and my resolve to dress warm has only sharpened. My not-so-secret secret for staying warm while still looking polished? COS’s exceptional range of merino wool tops, many of which have just dropped into the COS Black Friday sale.
COS has quietly become the fashion editor’s destination for elevated layering pieces: the famous Merino Wool Top, a piece that slots seamlessly under blazers, cardigans and dresses is a fail-safe wardrobe staple—so much so that COS now offers it in high-neck, crew-neck and slim-fit versions. And that’s just the beginning.
The brand’s cloud-soft Cable-Knit Jumper that looks twice as expensive as it is, and a whole roster of sleek wool cardigans and high-neck knits that make winter dressing feel considered rather than chaotic. Every piece shares the same COS DNA—clean lines, premium fabrics, and silhouettes that turn even the simplest outfit into something quietly refined.
Imani wearing the nearly sold out Merino Wool V-Neck Jumper.
What sets these pieces apart, though, isn’t just their polish. COS uses RWS-certified wool, meaning every fibre meets the Responsible Wool Standard, with strict guidelines around animal welfare and land management. If I’m investing in wool, I want to know it’s been sourced responsibly—and COS is one of the few high-street brands that can confidently make that claim.
Whether you’re commuting to the office layered under a tailored coat, heading out on a frosty weekend walk, or dressing up for an evening out, these wool staples are the kind of foundation pieces you'll lean on all winter long, and for many winters to come. Below, I’ve pulled together the chicest wool buys worth snapping up in the Black Friday sales before they inevitably disappear.
The Best COS Wool Basics in the Black Friday Sale

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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