The Bag Charm Trend Is Very Me, and Now I'm Trying It on My Sneakers


If I had to name my favorite trends over the last few seasons, bag charms would rank high. Fashion people and celebs have been personalizing their everyday bags with the Jane Birkin–inspired trend (FYI, here’s a deeper dive into the trend). And I have to say, I literally can’t get enough of the look. I keep adding more and more charms to my bags to bring a personalized and unique touch to my styles. Case in point? My bags that are featured above.
Well, I’m now bringing the bag charm vibe down to my sneakers. Introducing shoe charms from Coach and a new shoe style, the Soho Sneaker. The forward silhouette, complete with the monogram “C” logo, comes in a variety of colors. I just received the distressed style, which appeared during the S/S 25 runway show with charms. The shoes are cool on their own, but the addition of the charms brings a playful twist to the vibe—similar to how I feel about adding charms to my bags. I went for the unicorn and pink car charms, but there’s also a deer, a dice, and a cab charm.
Keep scrolling for a closer look at the sneakers and charms. I also included an outfit idea of how I’m styling the sneakers now.
How I'm Styling the Soho Sneakers
Pictured: Banana Republic jacket, Soft Goat and Vince sweaters, Free People jeans, Anine Bing sunglasses, Coach sneakers and charms
Shop the Charms and Soho Sneakers

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Stop It Right Now—These 39 Under-$100 Nordstrom Finds Are Incredibly Gorgeous
Kitten heels, lacy skirts, and new It sneakers.
-
Aboard a Yacht in Sicily, There's Only One Sneaker Color to Wear With a White Sundress
Learn from the best, aka Naomi Campbell.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.
-
I Shop for a Living, and These Are the 15 Pretty Nordstrom Fashion and Beauty Finds in My Cart RN
Lace-trim skirts, shimmery eye shadows, and more.
-
8 Stylish Sneakers to Wear to the Office, According to Chic Fashion Editors
I did my research.
-
I Give It 2 Days Tops Until These Viral Sneakers Sell Out (Again)
I'm not exaggerating.
-
Louis Vuitton's Epic New Men's Sneakers Are Bound to Sell Out
You can preorder the style now.
-
The Best New Sneaker Drops of 2025, From Adidas to Louis Vuitton
Which pair is your favorite?