Sponsor Content Created With Burberry
Fashion People in London Are Endorsing the Burberry Revival—20 Pieces We're Adopting

I don't know about you, but when I think of iconic festival style, my mind drifts to Glastonbury, particularly to the iconic supermodels at the 2003 festival and internet It girl Alexa Chung's 2014 look. Knee-high boots and barn jackets, graphic tees and slip dresses, micro shorts and leather vests—the list goes on and on. Today, fashion people are digging into the archives and drawing inspo from these leading ladies.
Luckily, Alexa Chung is continuing her legacy in Burberry's Festival campaign, which features the model (alongside Cara Delevingne, Goldie, Seungmin, and more) wearing a pink sequins dress, an anorak, and mud-clad rubber boots—a look that will be on mood boards for years to come. This luxury house has been at the core of festival dressing for decades, keeping everyone in check through a celebration of British music culture. The festival collection truly embodies the attitudes and dress codes of the 1990s while zeroing in on pieces that merge fashion and function in the chicest way possible. If you want a closer look at the items that are shaping this collection and my dream closet, keep scrolling.
Whether you're going to a fall music festival or tuning in to all the looks via social media, this collection will transport you to your favorite field grounds with sound systems, stages, and of course, mud. If I'm going to sing off-key to my favorite songs and dance in the rain, I'm going to do it in style, starting with the weather-friendly Rubber Marsh Stamp Low and High Boots. (FYI, stomping in rubber boots is basically a rite of passage at UK festivals.) Oh, and we can't forget about the cropped fleece vest that's perfect for light layering. While we're on the topic of layers, let's discuss this bib moment from Burberry's F/W 1999 runway collection. The look maintains a neutral palette and keeps the check print as the focal point. Fast-forward 26 years, and we're remixing this look for festival grounds in check-clad high boots, a miniskirt, a logo tee, and a vest. Consider this outfit our 2025 spin on Burberry runway looks of the past.
The iconic Burberry Check has had several incredible iterations (peep the mixed-print dress from the S/S RTW 2000 collection), and of course, all of them are immediately recognizable as the brand's signature print. But we have to talk about the legendary Burberry trench coat. It's intrinsic to the conversation of British style despite an ever-changing fashion landscape and a rapidly evolving trend cycle. In other words, you can expect Gen Alpha to understand the Burberry trench's impact. A loose graphic tee, denim cutoffs, tall boots, and an oversize trench are so festival-coded—do you see the vision? And an outfit is never complete without a timeless bag slung over your shoulder. Right now, the Highlands Tote is my top pick. It features jacquard-woven Burberry Check with a coated finish to protect the essentials from unpredictable weather. To make a long story short, I'm ready to book the flight and order a whole new outfit.
Festival goers are certified pros at preparation. They'll plan their outfits months in advance, pack their bags with every emergency item you could think of, and make itineraries to ensure the vibes are just right. In this iconic festival campaign, artists are seen wearing packable capes, hooded jackets, cotton Harrington jackets, and parkas in that signature check print. If you want to channel a flirty persona, I'd suggest taking a page out of Cara Delevingne's book. The juxtaposition of edgy outerwear and more feminine pieces like the pleated skirt pictured above just screams cool girl.
I'd be remiss not to spend a little time diving into the menswear pieces shaping this collection. The men's festival edit specializes in bold classics. There are brighter hues with primary colors taking center stage, as seen in the Knight Stamp Gabardine Bucket Hat and Reversible Check Hooded Jacket. These playful pieces do all the talking and don't require much styling. They're designed to keep you cool and refreshed without sacrificing fashion during a full day of dancing.

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).