My Taste Is La Perla, But My Budget Is Amazon—25 Prime Day Swimwear and Intimates Finds That Look Premium


Amazon Prime Day 2025 is officially here. If you're an Amazon fan, this is the biggest shopping event of the year. This year's Prime Day shopping frenzy is lasting a full four days. Shop amazing deals for deeply discounted prices starting now through July 11. At Who What Wear, we're here to make your shopping experience as seamless as possible, so we've curated the best deals and highlighted the top products for your shopping pleasure.
As a shopping editor, I spend a lot of time browsing through these digital aisles. It's no secret Amazon has an extensive selection of super-cute swimwear and everyday intimates, so you know I had to point out some top-tier deals from each. Keep scrolling to find some seriously great Amazon Prime Day swimwear and intimates deals.
Shop Best Amazon Prime Day Swimwear Deals
Shop The Best Amazon Prime Day Intimates Deals
Why Trust Us?
At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes, speak to external experts and fashion insiders, and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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