Amazon Prime Day 2025 is officially here. If you're an Amazon fan, this is the biggest shopping event of the year. This year's Prime Day shopping frenzy is lasting a full four days. Shop amazing deals for deeply discounted prices starting now through July 11. At Who What Wear, we're here to make your shopping experience as seamless as possible, so we've curated the best deals and highlighted the top products for your shopping pleasure.
As a shopping editor, I spend a lot of time browsing through these digital aisles. It's no secret Amazon has an extensive selection of super-cute swimwear and everyday intimates, so you know I had to point out some top-tier deals from each. Keep scrolling to find some seriously great Amazon Prime Day swimwear and intimates deals.
Shop Best Amazon Prime Day Swimwear Deals
If you like a little more coverage, but don't want to sacrifice style.
Pretty.
This one comes in so many pretty color ways.
I love this shade of blue.
Such a cute cut out.
The hardware details are everything.
The navy has a classic look to it.
Love the contrast stitching.
Stunning.
You really can't go wrong with the tie-knot styles
I'm all about a subtle shimmer.
The scalloped design is darling.
Such a pretty color-way.
Yes, please.
Shop The Best Amazon Prime Day Intimates Deals
The lace trim is cute.
A great neutral multipack.
Such lovely details.
I'm a big fan of the wireless bra.
Aren't these so cute.
The front closure is a nice touch.
Such a steal.
If you prefer all black undies, try these.
The sheer, mesh is trending.
This seamless set is going to be so versatile in your wardrobe.
Honestly, this 6-Pack is such a great deal.
Why Trust Us?
At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes, speak to external experts and fashion insiders, and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.
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If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to CartEffortless and affordable? Yes, please.
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Not The Row, Not Khaite: The Affordable Wardrobe Basic Kendall Jenner Wears With Trousers Is on Sale on AmazonIt costs less than an iced matcha latte.
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Hold the Skinny Jeans—These Are the Chic Denim Styles to Buy on Amazon Prime DayOn sale and on-trend.
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I'm Currently Live Shopping the Amazon Prime Day Sale—I Can't Get Over These Amazing Fashion DealsDiscounts through July 11.
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