I'm currently live-shopping the Amazon Prime Day Sale, so I'l be giving my reactions as I scroll through the hundreds of pages (and I mean hundreds) of discounts in real time. There's no shortage of options.
So far, I'm seeing everyday basics, dresses, swimsuits, loungewear—the list goes on. There are deals from brands like Hanes, Fruit of the Loom, Calvin Klein, Levi's, GAP, Salomon, Dolce Vita, Havaianas, and Le Specs. Amazon's in-house labels, Amazon Essentials and The Drop, are also part of the event too. It's a good time to restock essentials like socks and underwear, get a discounted version of that thing you've been eyeing for months, or buy your cult-favorite beauty products.
I'll be updating this as I go, so here's what's catching my eye so far—all marked down through July 11.
What Is Amazon's Prime Day?
Amazon Prime Day is the retailer's biggest sale of the year, with deals across every category. The four-day event is exclusive to Prime members, with new discounts throughout.
How Long Does the Amazon Prime Day Sale Last?
Amazon Prime Day runs from July 8 to 11. That means you have four days to shop your favorite fashion discounts before they end.
Best Overall Fashion Deals At Amazon Prime Day 2025
Best Basics Deal Overall: Hanes Boys' Ecosmart Cotton Tank Undershirt 5-Pack (Was $11, Now $9)
Best Dress Deal Overall: Lioness Kendall Maxi Dress (Was $89, Now $62)
Best Activewear Deal Overall: QINSEN Square Neck Dress (Was $37, Now $29)
Best Shoe Deal Overall: Havaianas Slim Flip Flop (Was $26, Now $17)
Best Basics At Amazon Prime Day 2025
I first discovered these Hanes Boys' Ecosmart Tank Tops through Molly Blutstein's Instagram story, and I’ve been into them ever since. I love how they fit—simple, comfortable, and just the right length. As someone who’s usually cautious about wearing white (I'm always nervous about stains), I still find myself reaching for these weekly, whether I’m working from home or running errands on hot days.
My best friend recently recommended this cotton underwear while recapping a an Amazon order to me. It's less than $7 for a pack of 6.
This cami is so flattering.
I have these socks in white that I wear to the gym and they fit perfectly.
Best Dresses At Amazon Prime Day 2025
Lioness is one of the best selling brands for dresses on Amazon.
Faithful The Brand is another.
Best Activewear At Amazon Prime Day 202
I love a mini workout short.
Tennis skirts are a go-to for activewear.
As are workout dresses.
Best Shoes at Amazon Prime Day 2025
A classic pair of Havaianas.
Tevas are divisive, but they're everywhere right now.
Why Trust Who What Wear
At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders, and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.
So many Ray-Bans are on sale.
Heaven Mayhem's cult-favorite necklace.
The viral Field of Dreams Maxi Dress.
These Levi's 501 '90s jeans have been sitting in my cart forever—so many of my friends own them, and they're such a staple.
Our senior fashion and social editor Tara Gonzalez has vouched for these Levi's 501 shorts, which are on sale for $30.
