I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This Cool Retailer—See My Picks

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@mv.tiangue in a polka dot dress with a long sleeve gray shirt underneath taking a mirror selfie.
(Image credit: @mv.tiangue)
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I spend a lot of time going down rabbit holes of up-and-coming brands, and I have no shortage of saves and open tabs on my computer at any given time. When I want a more curated scroll to get inspired by new brands alongside ones I already know and love, there's one retailer I always come back to. Ssense carries so many of my favorites labels, and there's something for everyone—from household names to emerging designers that'll make you excited about fashion again.

Some of the best pieces I came across while browsing include Baserange's Off-White Omato Long Sleeve T-Shirt and Black Wild Silk Mar Top, timeless basics from Flore Flore, Fruity Booty's Black Double Layer Minidress, and pretty much everything from Gimaguas, Paloma Wool, and Vivienne Westwood. I also loved MargeSherwood's Black Grandma Used Bag, the adorable Sandy Liang Pink & White Cap Toe Heels, and my dream pair of Repetto ballet flats. Here's what's in my cart for spring.

Baserange

Flore Flore

Fruity Booty

Gimaguas

MargeSherwood

Paloma Wool

Sandy Liang

Repetto

Vivienne Westwood

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.