Every fall, like clockwork, I find myself craving a wardrobe refresh that feels a little more elevated. Maybe it’s the nostalgia that comes with this season or just the magic of more layers and heavier fabrics, but even when my calendar is dry, I want to look like I have somewhere important to be. That said, I’m not trying to shop like I have a designer budget, and luckily, I’ve learned that looking expensive has a lot more to do with smart choices than big price tags.
Over the years, I’ve built a mental list of midrange fashion labels that deliver that elevated look without the guilt-inducing price point. The pieces often get mistaken for designer, and they always prompt someone to lean in and whisper, “Wait—where did you get that?” Ahead, I’m sharing the go-to brands I reach for when I want to feel put together in that refined, low-key kind of way—whether I’m headed to a meeting or packing for a fun trip. Below, find the 11 midrange labels you absolutely need to know about.
Helsa
If you’re looking for a brand that is the definition of model-off-duty energy, you should know Helsa. You’ll find elevated basics with serious cool factor. Think oversizd tailoring, wedding guest dresses, and pieces that whisper elegance.
Reformation
If you like fashion, you already know Reformation, but allow us to reintroduce you to her. This is the ultimate cool-girl brand for your everyday wardrobe—from date nights, fun parties, and everything in between. Reformation nails the balance between it-girl and sustainable, with dresses that somehow always know how to get you a compliment.
Réalisation
If your dream wardrobe is equal parts French-girl fantasy and early 2000s It girl, this one’s for you. Réalisation's silky, strappy dresses are made for dancing until 2 a.m. (or sneaking off to bed without anyone at the party knowing).
Aje
Dramatic in the best way. Aje is the dress brand that will always have people asking, “Where did you get that?” Expect to find sculptural hems, cool silhouettes, and prints that pack a punch. It’s like if your art school friend designed your dream party outfit. This brand has designed my birthday dress multiple years in a row.
ME+EM
Me+Em is tailored but not stuffy, chic but not try-hard. Its pieces are what you’d wear if you were running a board meeting and then hopping on a Eurostar to Paris. The clothes are crisp, smart, and feel like grown-up dressing without losing any fun. There’s always a fun pop of color or a polished statement piece to be found here.
Dôen
The dreamiest brand for living out your prairie-girl fantasies (with just enough L.A. coolness to ground it). Ruffles, florals, and vintage-inspired cuts make every day feel like flouncing through a storybook.
Staud
Staud is where playful meets polished with their fun mini bags, bright colors, and unexpected details. Every piece feels like it was made for street style stardom or a very fun dinner party.
Faithfull
Linen everything, sunshine-ready prints, and silhouettes that beg to be worn on a boat or beach. Faithfull is vacation energy in clothing form—easy, breezy, and subtly sexy.
Sezane
Sézane will always be definitively French-girl style. You’ll find incredible knits, button-down blouses, and effortless dresses with vintage charm. If you want to feel like you’ve just returned from an incredible trip to Paris, this is how it’s done for a fraction of the price.
Posse
Quiet, coastal, and ultra chic. Posse is all about unfussy silhouettes and linen you’ll actually want to iron. Everything feels like it belongs in a perfectly curated suitcase to the Amalfi Coast.
Maje
Maje is edgy meets Parisian. It’s the brand you turn to for a leather-trimmed blazer, a fringe dress, or the perfect tailored coat. Maje girls are polished but always have a bit of an attitude (in the best way).
