I Asked My Chicest Colleagues What They’re Shopping This Amazon Prime Day—33 Finds They Sent My Way
Amazon Prime Day is here, and I've asked 11 of my chicest colleagues which deals are worth it. From fashion to beauty to homeware, these are the deals you need to see.
With the return of the bright skies and warm weather, the last thing most of you want to do is spend hours scrolling through the Amazon Prime Day sale buys. I get it: the weather can be unpredictable, and we need to make the most of it when we can. Thankfully, that’s where we come in. Whilst you enjoy all that summer has to offer, my team and I are bringing the most worthwhile Amazon Prime Day buys directly to you.
Across fashion, homeware and beauty, there are plenty of great deals to be uncovered in the Amazon Prime Day sale, especially when you know where to look. When it comes to shopping the sales, our team are experts. From various Amazon Prime days to seasonal sales and the mighty Black Friday moments, we’ve spent decades between us honing our skills to track down the truly worthwhile pieces and know exactly how to avoid an impulse buy.
Especially when there’s a discount involved, we want to be intentional with our purchases, ensuring that any new addition would be worth it at full price, with today’s savings being a bonus. So today, I’ve called upon my chicest colleagues to share their Amazon Prime Day wish lists, filled with smart sales buys that we’re also adding to our baskets right now.
When we compared our wish lists, it turns out they cover a host of needs. Some are taking this moment to bolster their capsule wardrobes and snap up savings on beloved brands like Levi's, Tommy Hilfiger and JW Pei. Others are rejuvenating their homes with smart tech and pretty accents, now with serious savings attached. We've also called upon our expert beauty team to share the most worthwhile beauty buys this season, from restocking your bathroom cabinet to hair and skincare tech to take your routine to a whole new level.
So, keep scrolling for our elite roundup of the best Amazon sale deals across fashion, beauty, home and beyond that our editors are taking advantage of this year. Thank us later.
Shop the Best Amazon Prime Day Deals
- Levi's High Rise Baggy Shorts (was £48, now £40)
- Shark CryoGlow LED Face Mask (was £300, now £270)
- JW Pei Hana Medium Tote Bag (was £130, now £104)
- Dyson AirWrap i.d Multistyler (was £480, now £429)
- Shark ChillPill 3-in-1 Personal Fan (was £150, now £120)
- Havaianas Flip Flops (was £30, now £25)
- Tommy Hilfiger Linen Other Pants ( was £110, now £105)
- Medik8 Crystal Retinal 3 (was £50, now £40)
- GHD Rise Volumising Hot Brush (was £179, now £123)
Explore Our Editors' Amazon Prime Day Wish Lists
Marina Avraam, Senior Shopping Editor
"A lot of people are surprised by how many chic fashion buys can be found in the Amazon Prime Day sale, but as an experienced shopping editor, I know exactly where to look. Today, I'm stocking up on a few capsule wardrobe staples for the summer season, and I've already found so many expensive-looking styles."
Florrie Alexander, Shopping Editor
"My summer calendar is filling up with weekends away and trips abroad, so I'm taking this moment to stock up on holiday essentials. First up, I want a spacious bag with a summery feel, and JW Pei's canvas style ticks all the boxes. I'm also looking for a pair of sleek linen trousers to wear with my favourite Havaianas."
My sister has the Hana bag, and now I'm snapping up my own with a summery canvas edge.
Eleanor Vousden, Beauty Editor
"Every time Prime Day rolls around, I make sure to look into the beauty deals on my favourite products. Already, I've found a discount on Glaze's Supergloss, my staple face mist and the deal I'm most excited about: the Shark LED face mask!"
"Around this time of the year, I always get the urge to switch up my hair colour. But when I'm not ready to commit to salon colour, I always reach for Glaze hair glosses. These colour-depositing hair masks allow you to tweak your hair colour whilst giving it a healthy, glossy shine. There's also a clear version, which leaves my hair with a mirror-like lustre."
"Amazon Prime Day is the time when I stock up on all my unsexy beauty products, including this hypochlorous acid spray. Since a skin expert added this into my routine, I've seen such a difference in my skin. I use it post-cleanse to minimise breakouts, but it's also a lifesaver post-workout or during hot weather to refresh your skin. It might not be the biggest discount, but it's definitely worth it even at full price."
"Prime Day is the best time to snap up beauty devices with a generous discount, and Shark's LED mask is one of the very best I've tried. Featuring both red and blue LED treatments, it helps to boost collagen production and keep breakouts at bay. But the best part is the cooling cyrotherapy undereye masks, which de-puff the eye area and are a total lifesaver during the current heatwave."
Poppy Nash, Managing Editor
"With a few trips coming up, I'm looking to update my summer wardrobe with pieces that are versatile, chic and can be worn in the city as well as packed for trips abroad. First, I need to secure a suitcase, then I'm planning on filling it up with sleek fashion additions and beauty essentials for my upcoming travels."
Rebecca Rhys-Evans, Acting Deputy Editor
"I'm always impressed with the scope of offerings on Amazon Prime Day, including the array of well-known names. At the top of my wish list is a pair of iconic Levi's jeans, and there are so many to choose from. Alongside, I'm adding a Kindle to my basket for my next long-haul flight, plus I've found some sleek handbags have arrived from beloved brand JW Pei."
Grace Lindsay, Deputy Beauty Editor
"There are so many great beauty deals this Amazon Prime Day, from skincare to makeup to tech, and my basket is already filling up. First, I'm restocking a few essentials, but I've also found some great devices that have serious savings."
I recently finished the lower strength of Medik8 Crystal Retinal, so it’s time to move up to the next level. I’ve had so many compliments on my complexion since using this that I honestly can’t imagine my skincare routine without it. If you’ve been thinking about starting on your own retinal journey, take this as your sign.
This is my favourite SPF of all time, and now that the warmer weather is here, I’ve been going through it so much quicker. I’m definitely stocking up on a new tube now that it’s on sale. The lightweight formula sits so well under makeup and adds a beautiful dewy effect to the skin.
Natalie Munro, News Writer
"Over the past few weeks, I've been slowly filling up my basket with things I hope go on sale. Now, I'm so pleased that my most-wanted pieces are available for less. The coffee machine I've been waiting for is finally on sale, and I can't wait to upgrade my mornings with an iced latte. Plus, I've found my colleague's favourite leggings in the sale, so I'll be adding these to my workout rotation."
Our senior shopping editor Marina swears by these leggings for lounging or working out.
Imani-Nia Francis-Tsolaki, Junior Fashion Editor
"Today, I'm looking for a few new additions to my wardrobe that will make my go-to outfits feel new again. There are so many sleek accessories and jewellery buys to be found that will also make for great gifts."
Georgia Seago, Copy Editor
"As I'm about to move house, I've spent hours scrolling through the Prime Day deals to find some great homeware buys. There are so many great deals to explore, from homeware to tech, and I'm making the most of the savings right now."
Humaa Hussain, Junior Branded Content Editor
"This year, I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a treadmill to ensure I get my steps in, and a pair of wireless earbuds so I can follow my online workouts even when my housemate is hoovering."
What Is Amazon Prime Day?
Amazon Prime Day is a sale event exclusively for Amazon Prime members and includes some of the best deals you'll see on Amazon across the year, with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.
When Is Amazon Prime Day 2026?
The Amazon Prime Day sale is running from 23-26 June 2026.
How to Access the Amazon Prime Day Sale
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2026 End?
Amazon Prime Day ends at midnight on 26 June 2026.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.