Grown-Up, Discerning, Glamorous: 2024 Will Be the Year of the Swan

Swan Fashion Trend on the Fall/Winter 2024 Runways
(Image credit: Launchmetrics)

After examining the runways as well as the current state of style, one of the biggest movements we are observing in fashion is the shift to a new era of elegance. We reported on this pivot in fashion earlier this year, but after the fall/winter 2024 collections were presented, it became even more clear that the aesthetic has major staying power. This renewed sense of sophistication comes on the heels of oversize suiting and baggy low-rise jeans—an overall sense of casual fashion that dominated—and style has now swung to the opposite side of the pendulum. Now, refined glamour has returned with modern-day swans on the runways through contemporary interpretations of 1950s and 1960s style, as encapsulated by elegant socialites like C.Z. Guest and Babe Paley and celebrities who dressed in timeless looks such as Grace Kelly and Audrey Hepburn.

On the fall/winter 2024 runways, we are seeing this play out in many ways that are already making an impact on how style insiders are getting dressed. Just as the internet decried skinny pants, tapered cigarette pants appeared on the runway at Altuzarra. Almond-shaped court heels made a huge impact and can be found in the collections of The Row, Toteme, Carven, and honestly too many designers to name. Brooches—long thought of as old-fashioned—have risen the ranks as the in-the-know accessory of the moment. This is set to be the year of the swan as discerning shoppers move toward pieces that are grown-up and glamorous.

What's old is certainly new again, and perhaps that is why it is sticking. Many of the pieces we are now seeing haven't been "cool" or in circulation for many years, so wearing them feels remarkably fresh. Ahead, shop the key pieces from the swan fashion aesthetic spotted in the fall/winter 2024 collections.

The Scoop-Neck Midi Dress

One of the most noteworthy silhouettes from the fall/winter 2024 collections? Midi-length dresses with scoop necks, delicate straps, and slightly flared skirts. While the pieces are already set to be huge in the second half of the year, they are also primed for spring and summer weather, so they may be a smart addition to your closet now.

Swan fashion trend on the fall/winter 2024 runways

(Image credit: Launchmetrics)

Street Style Outfit With Elegant Dress

(Image credit: Getty Images)

The Cigarette Pants

Proportions are perpetually shifting, and while it was just last year that Gen Z named skinny jeans as "out," styles with slimmer silhouettes are returning. Specifically, cigarette pants are very much on their way back "in." We've already seen kick flare pants from brands such as High Sport reach viral status, but the pants are getting even more tapered, as seen on the runway at Altuzarra.

Swan fashion trends on the fall/winter 2024 runways

(Image credit: Launchmetrics)

High Sport Gingham Clothing

(Image credit: High Sport)

The Brooch

If you google "brooches," you'll find imagery of archival outfits we would describe as old-fashioned. Brooch wearers in 2024, however, are bringing the piece to the street style scene at fashion week, and it feels incredibly fresh. While many pieces have yet to arrive on the market, we've had intel they will be a hot item for fall 2024 at retailers. For now, there are incredible finds trickling in as well as beautiful vintage finds.

Swan fashion trends on the fall/winter 2024 runways

(Image credit: Launchmetrics)

Street Style Image with Brooch

(Image credit: Launchmetrics)

The Pillbox Hat

If you told us that pillbox hats would be one of the biggest trends on the fall/winter 2024 runways and the street style scene ahead of fashion month, we wouldn't have believed you. The evidence is there, and the fashion set simply can't get enough of the Jackie Onassis–endorsed caps. We're interested to see how we will continue to see them styled throughout the year.

Swan fashion trends on the fall/winter 2024 runways

(Image credit: Launchmetrics)

Street Style Outfit with Pillbox Hat

(Image credit: Getty Images)

The Court Shoes

Yet another surprising piece that is taking over is court shoes. The low kitten heels or flats are finished in glossy leather with almond-shaped toes, often in taupe gray and black. They are so prevalent that you can find a version from designers across practically every price point.

Swan fashion trends on the fall/winter 2024 runways

(Image credit: Launchmetrics)

The Leopard Print

Leopard is one of the most timeless prints, and we continue to see it return again and again. That being said, it hasn't been in rotation in a major way for years. Now, we're seeing the animal print pop again in styles ranging from trench coats to '60s-inspired dresses to pointed kitten heels.

Swan fashion trends on the fall/winter 2024 runways

(Image credit: Launchmetrics)

Leopard Coat Outfit

(Image credit: @ariviere)
Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.