These 6 Summer Brands Are Being Shared in NYC Group Chats, and I Want In

As the weather begins to warm up in New York City, the energy seriously hits different, and so do the 'fit checks. Amid the bustling streets, NYC group chats are buzzing about where the girls are traveling this summer and what they're bringing with them. A common thread here (no pun intended) is the eagerness to share the brands that are currently commanding attention from the It girls. Whether we're shopping for rooftop soirées or weekends out East, these group chats serve as virtual seminars where coveted summer brands are shared and, of course, hyped up.

With each notification, a gateway opens to a world where your latest purchase equates to a sort of social currency that I need to discuss. There's nothing that can start a conversation with someone quicker than a new purchase. Below, I'm breaking down the six brands that are a great place to get this started.

1. DeMellier

Woman on the beach holding a DeMellier bag.

(Image credit: @demellierlondon)

The minimalistic bag isn't going anywhere… ever. This is a "trend" that will stick around in your closet for a lifetime, especially when you invest in quality. DeMellier is the brand to shop if you're after quiet luxury bags that do a lot of whispering.

2. Juillet Swimwear

Woman in a Julliet swimsuit.

(Image credit: @juillet)

If you're anything like me, you want your swimsuit collection to be flirty, fun, and sometimes even childlike. That's why I've fallen in love with the swimwear line Juillet that brings the "pretty things" trend straight into the ocean with you.

3. Lié Studio

Woman wearing a Lié Studio choker necklace.

(Image credit: @vikilefevre)

Ever since I spotted Kendall Jenner wearing a pair of earrings that I immediately recognized from Lié Studio, I haven't stopped thinking about the brand. With sculptural and minimal jewelry that packs a strong punch with recognizable designs, this brand is certainly a conversation starter among cool New Yorkers.

4. Source Unknown

Woman wearing Source Unknown clothing.

(Image credit: @sourceunknown_official)

If you're looking to stay on top of the trends but are bored of the Mangos and Zaras of the world, you've got to become acquainted with Source Unknown. The brand has a way of translating the coolest things I see on the runways into an accessible price point.

5. Significant Other

Woman wearing a Significant Other dress.

(Image credit: @the.significant.other)

Pretty dresses that earn you compliments are a staple in every New Yorkers wardrobe. I can't walk down the street without singing praises to the incredible dresses I see. There's been a lot of buzz lately about Significant Other, so I suggest making an investment in one of its pretty dresses.

6. Mirae

Model wearing an outfit from Mirae.

(Image credit: @miraeparis)

A lot of New Yorkers are having a summer of the streets, and if you're planning on being out and about, Mirae is absolutely a name to know. Bright colors and statement elements make everything from this brand attention-grabbing.

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.