The Row’s 2026 Summer It-Bags Are Here—7 Styles Destined to Sell Out First
Summer has arrived at The Row, and I've rounded up the best summer bags that are sure to sell out first.
When it comes to the best designer bags, The Row is always part of the conversation. Since its inception in 2006, the brand has built a stellar roster of It bags, ranging from the capacious Marlo to the newly ingratiated Peggy Clutch. With timeless appeal, refined form and an in-the-know feel central to every design, The Row's bags consistently impress and, in turn, sell out. As the very best The Row bags can move quickly, I keep a careful eye on new releases and restocks, and I just know that these The Row summer bags will be flying off the shelves in no time.
Elsa Hosk carries The Row Lilou Bag.
From sharp tailoring to summer sandals, The Row's hold over the fashion sphere sees dedicated shoppers avidly watching for new arrivals and restocks of the best pieces. Last year, the brand introduced a bold striped Barn Tote, which instantly became the insider bag of the summer, void of bold logos but identifiable to keen-eyed fashion people. Now, the style has returned in understated black and brown colourways, along with a fresh intake of new summer bags.
Annabel carries The Row Barn Tote, now available in brown.
In line with the arrival of sunshine, the brand has bolstered its bag category with new styles for the summer months. The newly arrived Georgica is already proving to be an instant hit, formed of intricate woven raffia in a classic tote silhouette. The Alma offers a more relaxed form, with a spacious interior and a long handle for added ease. Alongside the new styles come summer-ready updates to the brand's best-sellers. The Idaho shoulder bag has landed, updating the beloved style with elongated handles and a more everyday shape, but still retains the understated appeal that we've become accustomed to with The Row's designer bags.
Neelam carries The Row Estelle bag.
From woven raffia to canvas updates, I've rounded up the best The Row summer bags to shop now before they sell out.
Shop the Best The Row Summer Bags
1. The Georgica Tote Bag
Style Notes: A true summer bag, the Georgica Tote is a classic tote style made from intricately woven raffia with braided top handles. Spacious and sleek, this bag will hold its place in any great wardrobe for years to come.
Shop the Georgica Tote Bag:
2. The Beau Raffia Tote
Style Notes: Honestly, I can't believe I found the Beau bag in stock. Crafted from black and beige raffia interwoven to create a tactile texture and finished with leather handles, this bag will bring an elegant finishing touch to any summer outfit.
Shop the Beau Tote:
3. The Alma Raffia Bag
Style Notes: For those who like their bags refined, relaxed and spacious, you'll want to know about the Alma bag. This bag balances refined and relaxed with a supple raffia form, and a single handle to keep the pared-back look of the design.
Shop the Alma Raffia Bag:
4. The Idaho Shoulder Bag
Style Notes: The Idaho is a favourite amongst fashion people, and I expect the new shoulder version will be a hit too. The elongated straps make it easy to wear over the shoulder, with a cotton canvas material that's fitting for the warmer months as well as all year round.
Shop the Idaho Shoulder Bag:
5. The Amber Bag
Style Notes: The Amber feels so true to The Row's aesthetic for its sophisticated and in-the-know appeal. Void of any branding, the luxury notes comes from the artisanal craftspersonship required to create the intricate woven bag.
Shop the Amber Bag:
6. The Barn Tote
Style Notes: After last year's success, the Barn Tote is back, now in a selection of sizes and colourways. The breathable style with slim leather handles comes in mini and regular sizes, as well as black, brown and striped colourways.
Shop the Barn Tote:
7. The Lilou Bag
Style Notes: The Lilou tote is already proving to be a favourite amongst fashion people, and we've spotted Kendall Jenner and Elsa Hosk carrying the sleek style.
Shop the Lilou Bag:
Shop More Luxury Summer Bags

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.