Get Ready—Free People's Gorgeous Fall 2026 Campaign Starring Willow Smith Just Launched

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Free People x Willow fall 2026.
(Image credit: Free People)

Free People launched its fall 2026 campaign today, August 17, starring musician and actor Willow Smith and photographed by Zoey Grossman.

"I've loved Free People for a very long time," the 25-year-old shared in a press release. "The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with, so it felt really natural to bring that energy into this campaign." The partnership began prior to the launch, with Free People supporting the production of Smith's "The Thread" performance video and hosting a listening party for her latest album at Brooklyn's Public Records.

With ready-to-wear, denim, outerwear, footwear, handbags, belts, jewelry, and accessories, the collection's highlights include the Whimsy Bolero, Laurel Canyon Coat, Midweek Balconette Bra, Opal Rollneck Knit Sweater, Exaggerated Sabin Pendant Necklace, Nigel Preston Paisley Patch Maxi Dress, and Chloe Solid Maxi Skirt.

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Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.