I See Every Fashion Editor Wear These 4 Shoe Brands
It’s a fashion editor’s role to uncover the coolest must-have finds out there in the market. I know because that’s my job (hey there!). Given that our main focus is to curate It products and sartorial inspiration, we naturally practice what we preach and embrace the need-now looks we recommend to our readers in our everyday lives. When it comes to shoes specifically, I’ve recently noticed that there are actually a few key brands we editors not only include in stories but also wear on the regular. To fill you in on the footwear lines to know, I went straight to Instagram to showcase what matters right now. Ahead, you’ll find the four shoe brands it seems every fashion editor and stylist is wearing, along with visual and shopping inspiration. Go on—you might just be one step closer to discovering your new go-to pair.
Tamara Mellon
As a co-founder of Jimmy Choo, Tamara Mellon knows shoes—hence why her namesake label of elegant boots, flats, and heels continue to be a go-to among the fashion set.
Nike
When it comes to sneakers, Nike consistently holds its own as one of the go-to brands to make any ensemble feel that much cooler.
BY FAR
After launching in 2016, this Bulgarian brand now stocks some of the most covetable handbags and shoes thanks to its modern silhouettes and use of premium materials. The square-toe boots are most popular among editors.
Stuart Weitzman
For those classic silhouettes with a contemporary twist, Stuart Weitzman is where it's at for gorgeous sandals, heels, knee-high boots, and everything in between.
Next, check out the shoe trend celebrities will never give up.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
I'm Bored With My Closet—These 27 Chic Zara, J.Crew, and COS Finds Have the Power to Turn Things AroundEffortless and rich-looking is the vibe.
-
You Want a Chic Handbag for Under $500? Say Less—I Love These 35 StylesTo gift or keep for yourself? The choice is yours.
-
I'm a Stylist Who Travels Constantly—This Is All I Want to Wear After a Long TripFirst-class comfort.
-
Writer and Store Owner Laurel Pantin Told Me Her Incredibly Chic Holiday Gift PicksInspiring and whimsical, as always.
-
Not Snakeskin, Not Croc—These Two Underrated Animal Prints Are Quietly Staging a Fashion CoupFrom J.Crew to Khaite.
-
25 Elevated Basics Worthy of a Fashion Person's Closet From Gap, Banana Republic, and Old NavyWho's in need of closet refresh?
-
These $50 Old Navy Zipped Boots Are Just as Chic as the $1500 Pair I Have Been Coveting Since Last WinterThey're on sale for $30 right now.
-
My Friends Love Reformation—I Sent Them 31 Gorgeous Picks I'm Eyeing Right NowOne of each, please.

