I'm an Editor—Here Are 9 New-In Summer Buys I Really Love This Week


(Image credit: Emma Spedding)

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.

This week it's all about summer staples, as new-in sections are now flooded with punchy shades and summer-ready dresses. I have holidays on the brain and am gravitating towards colourful prints and bright, zesty colours. There's an amazing dress from our capsule summer collection, Drop 01 by Who What Wear UK, and an amazing pair of lime green trousers by Whistles.

So whether you're looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.

This Week's Shopping Picks

Previous Shopping Picks