The Only Emerging Brands That Matter in 2020, From the World's Top Retailers

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Some of you may be saving for a Chloé bag or hitting up your favorite brands at Nordstrom, but if you're interested in expanding your repertoire of labels, you've come to the right place. Instead of taking our word for it, we hit up the best retailers in town to offer a glimpse at the next big things in fashion.

Net-a-Porter, for instance, is perennially ahead of the curve when it comes to identifying rising talent, and this season is no exception. Some of the newest additions to its roster include a sculptural accessories brand that's bound to produce a new It bag, a bright and cheery label known for its colorful blouses, and a selection of elevated loungewear basics. We also delved into the official runway reports released by Moda Operandi and MyTheresa to come up with the rest of our list. Scroll down to shop the emerging brands for yourself. 

Avavav

One of Net-a-Porter's newest brands, Avavav designs cheery pieces that will have you counting down the days until spring. 

Marcia

Another new brand at Net-a-Porter, Marcia is your next French obsession. The label includes upcycled and earth-friendly materials, so that's always a plus. 

Tilly Sveaas

Tilly Sveaas was called out in MyTheresa's official spring report, and we can see why: The brand's stunning gold jewels look way more expensive than they really are. 

S.Joon

The newest bag brand on Net-a-Porter's radar is S.Joon. Expect cool architectural shapes from this name to know.

Staud

According to Moda Operandi's spring runway report, Staud "sold the most units of all emerging designers for S/S 20."

Le 17 Septembre

Loungewear, but make it fashion. That might as well be the motto of Le 17 Septembre, a new brand to Net-a-Porter's esteemed roster. 

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.