We Wanted to Keep Our Sale Picks to Ourselves, But These Chic Finds Are Too Good Not to Share
Black Friday has been and gone, but we're already thinking ahead to 2025. While some of the deals we outlined might still be valid (if you're very, very lucky!), scroll on to read more about Black Friday 2025, and why it—and any other sale moment—is the ideal time to invest in something stylish.
I'm a fashion editor who has been covering Black Friday sales for ten years, and let me tell you this—you needn't be the person who panic buys air fryers, cheap tech and discounted accessories that gather dust for the rest of the year. Instead, I'm convinced that there's a smarter way to shop the Cyber Monday sales, and it means you'll come away with worthy finds that you'll really love at bargain prices, saving you money rather than costing yourself regretful purchases. Sound good so far?
In order to help you find the very best pieces as the sales come to a close, I asked our discerning team of editors for their favourite picks across the market (and believe me, that's a lot of clothing, jewellery, beauty, bags and shoes). After years of sifting through Black Friday deals to bring you the very best edits, we've all become experts in bargain shopping, and we've chosen some of the pieces we really believe will be assets to your wardrobe and beauty cabinet, and if we don't already own them ourselves, we'll be snapping them up on Black Friday for less.
So, without further ado, keep scrolling to see how team Who What Wear UK's Shop Black Friday.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday 2025?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
Our Top Black Friday Deals from 2024
- MANGO: Shop up to 50% off on over 1,000 items until midnight on December 2.
- NET-A-PORTER: Shop up to 50% off Net-A-Porter this Cyber Monday on selected items.
- JOHN LEWIS: Shop up to 30% off Tech and Fragrance from 1st Nov, Beauty 8th Nov, Home and Fashion 15th Nov , and Toys and premium Beauty 22nd Nov. Offers end 5th Dec.
- COS: You can shop up to 60% off selected pieces in the COS Cyber Monday edit.
- ASOS: Shop 70% off almost everything on the ASOS site and an extra secret discount at the checkout with the code CYBER.
- UNIQLO: Shop £20 Off Seamless Down, £10 Off Cashmere Knits, and up to £10 off HEATTECH.
- SEPHORA: Shop up to 30% off + 100 extra points for Loyalty members, with free home delivery on orders over £20.
Poppy Nash, Managing Editor
1. SHOP MANGO:
"I'm using Cyber Monday to finally invest in pieces that have long been on my wish list, like this stylish dress from Mango. I just love the classic shape and I was immediately confident it would work hard in my wardrobe for years to come."
You can shop up to 50% off on over 1,000 items until midnight on December 2.
2. SHOP MERIT:
"In the interest of sensible sale shopping only, I'm also going to snap up this MERIT set, which combines seven of my favourite everyday products in one handy kit. The Flush Balm is essential in my makeup bag come party season and the Minimalist Perfecting Complexion Stick is my secret to a glowy look when my skin is dry and needs a boost."
Enjoy 20% off sitewide, automatically applied at the MERIT checkout. Plus, receive a Mini Signature Bag with all orders (new customers will receive both the original Signature Bag and the mini blue Signature Bag).
3. SHOP MULBERRY:
"I'm most surprised to see that Mulberry was taking part in the Cyber Monday sales, and seriously impressed with the selection included. The Lily is undeniably versatile with a sleek look that's roomy enough for your essentials and more, I know I'll use this for years to come. Plus, the sale is full of more iconic styles."
4. SHOP RIXO:
"Wedding season has wrapped up for another year, but party season is just getting started. Rixo is my go-to for flattering dresses that work for every dress code, and spotting this on sale has just made my day! There's no excuse for me not to snap it up now."
Sophie Cookson, Ecommerce Analyst
5. SHOP NET-A-PORTER:
There is quite literally something for everyone in the Net-A-Porter sale. Ganni to Jil Sander, Adidas to Alexander McQueen, Molly Goddard to Sleeper, I could go on. But it was this Frankie Shop blazer that got my full attention, just imagine how perfect this would be with jeans and loafers?"
6. SHOP COS:
"This bag is a Who What Wear UK editor favourite—genuinely I can't believe it was ever discounted!"
7. SHOP REFORMATION:
"I'm really leaning into sweaters this year as I enter my cosy-girl era. I love the style of this chunky crewneck and I think it would look great with a miniskirt and some knee-high boots. Thank you, Reformation."
8. SHOP MEDIK8:
"I could scream about retinal serum till I'm blue in the face. Put it on last thing in the evening and your skin will thank you—mine already feels brighter after a few of uses. I'll be replenishing for myself and will also be gifting to some of my nearest and dearest for Christmas."
Maxine Eggenberger, Deputy Editor
9. SHOP DEMELLIER:
"I don't know what I want more—a black leather handbag or a DeMellier bag specifically. Why choose when I can have this incredible tote, which I'm snapping up for 20% off this Black Friday."
10. SHOP GLOSSIER:
"This Glossier perfume was on my Christmas list, but now I'm thinking I'll treat myself to it instead! If I'm feeling generous, I might get one for my best friend, too. Or maybe a Balm Dot Com... or a couple of Cloud Paint blushes..."
You can save 25% off selected items and 30% off £100+ until December 2. Plus get a free Glossier You travel spray on orders over £120.
11. SHOP GHD:
"It's the ideal time to invest in beauty tools, and the ghd hot brush is top of my list to maintain my bob post salon, especially at a price I just can't argue with. I can think of at least 10 other I'm going to spend the £100 saving on instead."
Up to 25% off GHD this Cyber Monday. Plus use code GHDXBF for a free heat protect spray (worth £24)
12. SHOP 24S:
"24S can be a goldmine for hidden sale treasures, and if you're in the market for discount designer buys, I recommend checking out their sale edit before stock runs low. I found this trend-proof Max Mara coat and I can see myself wearing these just about every autumn and winter for years to come."
You can shop 40% off your 24S purchase with code BF40, on orders above £250.
Remy Farrell, Fashion Editor
13. SHOP H&M:
"The first things I always pick up from the H&M sale are knits, and this year is no exception"
Shop up to 70% off H&M bestsellers.
14. SHOP MISSOMA:
"Not to claim bragging rights but, I happen to shop for my jewellery at the same place as Hailey Bieber, Margot Robbie, the Duchess of Cambridge, Florence Pugh, and Bella Hadid, Granted, Missoma isn't exactly a well-kept secret, but when you can get A-list approved jewellery at an even better price, I do feel like gatekeeping."
Shop up to 40% off.
15. SHOP FARFETCH:
"I'm already a sucker for Taller Marmo gowns, so imagine my delight at finding the Ubud in chic black and at discounted price no less. Black Friday is the perfect time to try and find the pricier formalwear pieces that you can wear for weddings and parties, and I know a timeless dress like this never dates."
Shop the season's highlights with up to 50% at Farfetch off now, ends in January 2025. You can get a further 20% off sale prices at the checkout too.
16. SHOP BOUX AVENUE:
"I'm guilty of relying on the same big, comfy pants for the sheer ease of rolling out of bed and into something familiar, but next year, my resolution is to put a little more care into what I wear, starting with my underwear. Nothing makes you walk a little taller than feeling good and knowing you look good too, and I love the thought of this set from Boux Avenue being my secret weapon."
Boux Avenue is offering 20% off everything for its customers both online and in-stores.
Florrie Alexander, Commerce Writer
17. SHOP WHISTLES:
"This Black Friday, my sights were set on timeless additions to my wardrobe at a great price. Naturally, first up is the iconic Whistles jacket that is beloved by influencers and editors alike. The streamlined silhouette and minimalist aesthetic ensure it will work hard in my wardrobe, and with 25% off (over £100!) I’m ready to take the plunge with this investment buy."
You can shop 20% off everything including sale in-store and online from Whistles with extended returns until 17 January. Save 25% off orders over £250.
18. SHOP ABERCROMBIE:
"The Abercrombie sale is one of the best this season in my opinion, with so many cult favourites and iconic pieces at 25% off right now. This Black Friday, I’m snapping up an office-to-weekend companion in the form of this cute vegan suede jacket. Just look at that sleek finish."
You can shop 25% off full-price Abercrombie items with free delivery on order over £75.
Hannah Almassi, Editor-in-Chief
19. SHOP JOHN LEWIS:
"Dyon's Airwrap is an iconic beauty tool for a reason. Whether you're curling, smoothing, volumising or simply drying, the tool uses airflow technology to create salon-worthy looks in the comfort of your own home. The Airwrap rarely goes on sale, but John Lewis is offering £80 off this Black Friday."
Shop up to 30% off Tech and Fragrance from 1st Nov, Beauty 8th Nov, Home and Fashion 15th Nov , and Toys and premium Beauty 22nd Nov. Offers end 5th Dec.
20. SHOP NOBODY'S CHILD:
"I'm making it my life's mission to own more Nobody's Child dresses! I already am fortunate enough to own two, and I wear them both on repeat. The fit and quality are excellent, so I know I'd get heaps of use out of another."
Shop 25% off everything with code BF25 at the checkout.
21. SHOP ASOS:
"Yes! Topshop is in the ASOS Black Friday sale too, so you can make the most of their affordable takes on runway trends at an enviable price. Just don't tell anyone else where you found this designer-looking coat, I'd like to keep the secret between us."
Shop 25% off almost everything on the ASOS site and an extra secret discount when you enter the code CYBER at the checkout.
Rebecca Rhys-Evans, Branded Content Editor
22. SHOP HARVEY NICHOLS:
"This year is the year of the elegant belted coat, and I for one won't argue with Vinc'eschic iteration, which is comfort personified. Pair with a chunky knit and jeans for a failsafe winter outfit."
You can shop up to 30% off fashion, beauty and food & wine from Harvey Nichols until 3 December.
23. SHOP DR JART:
"As a sufferer of mild acne, I'm careful about what I use on my skin to avoid cystic breakouts. This Dr Jart Colour Correcting Treatment has been recommended to me time and time again, and with 20% off for Black Friday, I'll be buying one to try over the Christmas break."
You can shop 20% off all Dr Jart products site wide, no code required until 2 December.
Georgia Seago, Copy Editor
24. SHOP SPACE NK:
"I had a sample of this BHA treatment tonic and I thought I’d give it a go when my chin and jawline were suddenly covered in spots about a month ago. I was blown away. It massively calmed down my breakout overnight (honestly) and had my spots well on their way to being gone in no time at all. I use it every night now, and unlike some similar BHA toners I’ve tried, it doesn’t irritate my skin or dry it out whatsoever. It really does keep my skin clear, and it’s currently 25% off at Space NK, so I’ll be grabbing a couple more bottles to stock up."
You can shop up to 25% off everything online and in-store at Space NK throughout cyber week.
25. SHOP UNIQLO:
"I’d really like a fine knit cashmere jumper that isn't necessarily a crew neck (specific, I know). This one from Uniqlo ticks all of those boxes, and because it’s from a heritage brand that champions craftspersonship and quality, I know it’ll last me a lifetime. The brand offers great discounts for Black Friday, but they won't stick around for long."
Shop £20 Off Seamless Down, £10 Off Cashmere Knits, and up to £10 off HEATTECH.
Jerrylyn Saguiped, Affiliates Manager
26. SHOP THE OUTNET:
"Winter coat season is well and truly here, and I'm obsessed with the fluffy collar and toggle details on this one from Maje. It also comes in a timeless cream that I can see being part of my wardrobe year after year."
You can shop 25% off everything with code BLACKFRIDAY and enjoy an extra 15% off your next order when you subscribe to THE OUTNET.
27. SHOP HARRODS:
"For me, the end of the year marks a season full of birthdays and celebrations, so Black Friday is the perfect opportunity to get kitted out in partywear. The smaller heel on these slingbacks is great for anyone who prioritises comfort, like me!"
Enjoy up to 30% off selected purchases online and in-store at Harrods
Knightsbridge and H beauty until Wednesday 4th December. Offer available on selected products in store at the Harrods Knightsbridge store and online at harrods.com only, between 14th November and 4th December 2024.
Annie Wheatland-Clinch, Assistant Social Media Editor
28. SHOP ANTHROPOLOGIE:
"I feel like colour pop bags don't get enough air time over the winter months, but this Anthropologie bag changes that. It’s giving designer-coded chic whilst still being affordable (and now at an even better price). Your only decision now is whether to go for the oversized or the small."
You can shop 40% off sale items and 25% off everything else at Anthropologie. Sale ends midnight on Cyber Monday.
29. SHOP DUNE LONDON:
"I’ve been looking for a pair of timeless loafers for ages, and Black Friday feels like the perfect time to invest. This Dune pair in rich burgundy would go with everything in my wardrobe, but I’m also tempted by the statement Glair leopard print loafer for a bit of fun.
You can shop 30% off selected styles shoe styles and 50% off selected bags online and in-store at Dune.
30. SHOP & OTHER STORIES:
"Call off the search—I've found the perfect cashmere-blend jumper in the & Other Stories sale, and I have a feeling it will go with everything in your winter wardrobe."
Enjoy 20% off everything when shopping over £60 or more for this weekend only.
31. SHOP SEPHORA:
"Everything on the Sephora website is selling like hot cakes this Black Friday! Act fast and you can still grab this Dior Lip Oil for under £30, unlike the Charlotte Tilbury Pillow Talk lip kits that sold out almost immediately."
Shop up to 30% off + 100 extra points for Loyalty members, with free home delivery on orders over £20.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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