We Wanted to Keep Our Sale Picks to Ourselves, But These Chic Finds Are Too Good Not to Share

black friday 2024
(Image credit: Future)

Black Friday has been and gone, but we're already thinking ahead to 2025. While some of the deals we outlined might still be valid (if you're very, very lucky!), scroll on to read more about Black Friday 2025, and why it—and any other sale moment—is the ideal time to invest in something stylish.

I'm a fashion editor who has been covering Black Friday sales for ten years, and let me tell you this—you needn't be the person who panic buys air fryers, cheap tech and discounted accessories that gather dust for the rest of the year. Instead, I'm convinced that there's a smarter way to shop the Cyber Monday sales, and it means you'll come away with worthy finds that you'll really love at bargain prices, saving you money rather than costing yourself regretful purchases. Sound good so far?

editor-black-friday-sale-wish-list-310713-1700578353373-main

(Image credit: @monikh)

In order to help you find the very best pieces as the sales come to a close, I asked our discerning team of editors for their favourite picks across the market (and believe me, that's a lot of clothing, jewellery, beauty, bags and shoes). After years of sifting through Black Friday deals to bring you the very best edits, we've all become experts in bargain shopping, and we've chosen some of the pieces we really believe will be assets to your wardrobe and beauty cabinet, and if we don't already own them ourselves, we'll be snapping them up on Black Friday for less.

So, without further ado, keep scrolling to see how team Who What Wear UK's Shop Black Friday.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When is Cyber Monday 2025?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

Our Top Black Friday Deals from 2024

Poppy Nash, Managing Editor

Black friday wish list

(Image credit: Future)

1. SHOP MANGO:

2. SHOP MERIT:

3. SHOP MULBERRY:

4. SHOP RIXO:

Sophie Cookson, Ecommerce Analyst

sophie cookson

(Image credit: Phill Taylor)

5. SHOP NET-A-PORTER:

6. SHOP COS:

7. SHOP REFORMATION:

8. SHOP MEDIK8:

Maxine Eggenberger, Deputy Editor

maxine eggenberger

(Image credit: @maxineeggenberger)

9. SHOP DEMELLIER:

10. SHOP GLOSSIER:

11. SHOP GHD:

12. SHOP 24S:

Remy Farrell, Fashion Editor

phill taylor

(Image credit: @philltaylormade)

13. SHOP H&M:

14. SHOP MISSOMA:

15. SHOP FARFETCH:

16. SHOP BOUX AVENUE:

Florrie Alexander, Commerce Writer 

philltaylormade

(Image credit: @philltaylormade)

17. SHOP WHISTLES:

18. SHOP ABERCROMBIE:

Hannah Almassi, Editor-in-Chief 

hannah almassi

(Image credit: Future)

19. SHOP JOHN LEWIS:

20. SHOP NOBODY'S CHILD:

21. SHOP ASOS:

Rebecca Rhys-Evans, Branded Content Editor

philltaylormade

(Image credit: @philltaylormade)

22. SHOP HARVEY NICHOLS:

23. SHOP DR JART:

Georgia Seago, Copy Editor

Georgia Seago headshot

(Image credit: Phill Taylor)

24. SHOP SPACE NK:

25. SHOP UNIQLO:

Jerrylyn Saguiped, Affiliates Manager

fashion editor holiday recommendations

(Image credit: Phill Taylor)

26. SHOP THE OUTNET:

27. SHOP HARRODS:

Annie Wheatland-Clinch, Assistant Social Media Editor

fashion-editor-holiday-recommendations

(Image credit: Phill Taylor)

28. SHOP ANTHROPOLOGIE:

29. SHOP DUNE LONDON:

31. SHOP SEPHORA:

Explore More:
Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.