Our Editors Searched the Black Friday Sales—Here Are Our Dream Wish Lists

And just like that, Black Friday rolls around again. Before you panic at the thought of the sheer number of discounts and limited-time events, allow me to reassure you—we've already done all of the hard work for you. This year needn't be the one that you panic buy airfryers, cheap tech and discounted accessories that gather dust for the rest of the year. Instead, at Who What Wear UK, we're convinced that there's a smarter way to shop Black Friday, and it means you'll come away with worthy finds that you'll really love at bargain prices, saving you money rather than costing yourself regretful purchases. Sound good so far? 

In order to help you find the very best pieces in the Black Friday sales, I asked our discerning team of editors for their favourite picks across the market (and believe me, that's a lot of clothing, jewellery, beauty, bags and shoes). We've chosen some of the pieces we really believe will be assets to your wardrobe and beauty cabinet, and if we don't already own them ourselves, we'll be snapping them up this Black Friday for less.

So, without further ado, keep scrolling for team Who What Wear UK's best bargain buys. As always, happy shopping.

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(Image credit: @monikh)

WHEN IS BLACK FRIDAY 2023?

This year Black Friday officially falls on 24 November, followed by Cyber Monday on 27 November, however many brands have already started discounting products in the run-up to Black Friday, making this week the best time to start adding those special buys to your basket. 

HOW LONG DOES BLACK FRIDAY LAST?

Discounts typically wrap up by 27 November, so we advise making purchases by Cyber Monday at the latest, giving us all a full week of discounted shopping. 

SHOP OUR EDITORS' PICKS:

Maxine Eggenberger, Deputy Editor

SHOP DEMELLIER:

SHOP MONICA VINADER:

Poppy Nash, Managing Editor

SHOP JOHN LEWIS:

SHOP 24S:

SHOP CHARLOTTE TILBURY:

Sophie Cookson, Ecommerce Analyst

SHOP EVERLANE:

SHOP SEPHORA:

Remy Farrell, Fashion Editor

SHOP RISE & FALL:

SHOP BOUX AVENUE:

SHOP LINDA FARROW:

Florrie Alexander, Commerce Writer 

SHOP WHISTLES:

SHOP 24S:

Hannah Almassi, Editor-in-Chief 

SHOP JOHN LEWIS:

SHOP DÔEN:

REBECCA RHYS-EVANS, BRANDED CONTENT EDITOR

SHOP HARVEY NICHOLS:

SHOP FACEGYM:

GEORGIA SEAGO, COPY EDITOR

SHOP SPACE NK:

SHOP ASPINAL OF LONDON:

JERRYLYN SAGUIPED, AFFILIATES MANAGER

SHOP THE OUTNET:

SHOP NET-A-PORTER:

ANNIE WHEATLAND-CLINCH, ASSISTANT SOCIAL MEDIA EDITOR

SHOP ANTHROPOLOGIE:

SHOP REFORMATION:

Next Up: Black Friday Is the Best Time to Buy Beauty—20 Early Deals I'm Already Shopping

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.