The Best Designer Beach Towels on the Internet for Your Rich-Mom Summer

Influencer Sara Ramen Best Designer Beach Towels



After a wild two years of pandemic living, I am itching to go on an unforgettable vacation. There are plenty of places I'd love to head to, but a seaside affair is what keeps calling my name. And because it's been years now since I've had the chance to lounge around with my toes in the sand, I want to go all out. I'm talking about chic swimsuits, stylish summer totes, sleek sandals, and, to top it all off, luxurious-feeling designer beach towels.

The beach-towel options are currently more than I can handle. There are statement-making picks that call out to the maximalist in me—think checkered prints, bold graphics, and oversize prints. Then, there are the understated, classic towels that pull at my minimalist heartstrings—hello, striped linen beach towels. All I know is that there is something for everyone, and it's super hard to pick just one.

Ahead, shop 30 of my top designer-beach-towel picks this season. It's a mixed bag of investment pieces that, with the right care, can be used for many seasons to come. Plus, I included budget-friendly options that only look expensive (no, seriously).

Totême's signature monogram is painfully chic. This vibrant lemon yellow will make a statement, but if you're in the mood for another color, check out the brand's site for more options.

Have you seen a chicer beach towel? It comes in three other colors, and I want them all.

Just seeing this Loewe pick has me dreaming of a warm-weather holiday.

How lovely is this graphic muted-green option?

There's nothing more classic than a striped linen towel.

This two-toned Bottega Veneta towel is a colorful investment piece.

I would have never guessed that this understated towel is under $50.

Here's an under-$100 pick that feels fun and fresh.

I keep picturing a white swimsuit with this cool striped towel.

A gorgeous green towel straight from the designer that helped put the color in the spotlight.

Calling all lovers of bohemian style! This patchwork option is a standout piece that has cool prints featured on both sides.

This bold blue towel has a lovely geometric-print border.

Here's another great under-$100 towel that comes in three different colors.

This multicolor pick is worth grabbing from the men's section.

Under $20? These are great for stocking up, especially as guest beach towels. They also come in gray.

Bam! Here's a fashion person–approved statement towel.

Missoni's zigzag print is a classic seaside print.

Cool art or beachside accessory? Either way, this is super Instagram-worthy.

This is another under-$50 favorite of mine that looks expensive.

I love the mix of orange with the purple trim.

The name is spot-on—I am definitely getting Mediterranean vibes. Thanks to the linen, this pick dries quickly.

This option shows off the classic Kenzo logo in understated colors.

This super-luxe striped pick is "handwoven from sustainably sourced cotton on artisanal looms made from local oak trees," according to the brand.

I can't help but love this whimsical beach towel. It also comes in a cool yellow-and-blue version.

This fun towel claims to fit two people. Plus, it's sustainably made and absorbent.