The Best Designer Beach Towels on the Internet for Your Rich-Mom Summer
After a wild two years of pandemic living, I am itching to go on an unforgettable vacation. There are plenty of places I'd love to head to, but a seaside affair is what keeps calling my name. And because it's been years now since I've had the chance to lounge around with my toes in the sand, I want to go all out. I'm talking about chic swimsuits, stylish summer totes, sleek sandals, and, to top it all off, luxurious-feeling designer beach towels.
The beach-towel options are currently more than I can handle. There are statement-making picks that call out to the maximalist in me—think checkered prints, bold graphics, and oversize prints. Then, there are the understated, classic towels that pull at my minimalist heartstrings—hello, striped linen beach towels. All I know is that there is something for everyone, and it's super hard to pick just one.
Ahead, shop 30 of my top designer-beach-towel picks this season. It's a mixed bag of investment pieces that, with the right care, can be used for many seasons to come. Plus, I included budget-friendly options that only look expensive (no, seriously).
Totême's signature monogram is painfully chic. This vibrant lemon yellow will make a statement, but if you're in the mood for another color, check out the brand's site for more options.
Have you seen a chicer beach towel? It comes in three other colors, and I want them all.
Just seeing this Loewe pick has me dreaming of a warm-weather holiday.
This two-toned Bottega Veneta towel is a colorful investment piece.
Hello, luxury. This chic option was made in Italy.
A gorgeous green towel straight from the designer that helped put the color in the spotlight.
Calling all lovers of bohemian style! This patchwork option is a standout piece that has cool prints featured on both sides.
Here's another great under-$100 towel that comes in three different colors.
This multicolor pick is worth grabbing from the men's section.
Under $20? These are great for stocking up, especially as guest beach towels. They also come in gray.
Cool art or beachside accessory? Either way, this is super Instagram-worthy.
The name is spot-on—I am definitely getting Mediterranean vibes. Thanks to the linen, this pick dries quickly.
This option shows off the classic Kenzo logo in understated colors.
This super-luxe striped pick is "handwoven from sustainably sourced cotton on artisanal looms made from local oak trees," according to the brand.
I can't help but love this whimsical beach towel. It also comes in a cool yellow-and-blue version.
This fun towel claims to fit two people. Plus, it's sustainably made and absorbent.
Elevated luxury is what comes to mind with this abstract-palm-print pick.
Next up: The 16 Best Swimsuit Brands You Can Buy, According to Our Editors
Jennifer Camp Forbes is currently the shopping updates editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.
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