The Best Designer Beach Towels on the Internet for Your Rich-Mom Summer


(Image credit: @saraloura)

After a wild two years of pandemic living, I am itching to go on an unforgettable vacation. There are plenty of places I'd love to head to, but a seaside affair is what keeps calling my name. And because it's been years now since I've had the chance to lounge around with my toes in the sand, I want to go all out. I'm talking about chic swimsuits, stylish summer totes, sleek sandals, and, to top it all off, luxurious-feeling designer beach towels.

The beach-towel options are currently more than I can handle. There are statement-making picks that call out to the maximalist in me—think checkered prints, bold graphics, and oversize prints. Then, there are the understated, classic towels that pull at my minimalist heartstrings—hello, striped linen beach towels. All I know is that there is something for everyone, and it's super hard to pick just one.

Ahead, shop 30 of my top designer-beach-towel picks this season. It's a mixed bag of investment pieces that, with the right care, can be used for many seasons to come. Plus, I included budget-friendly options that only look expensive (no, seriously).

Next up: The 16 Best Swimsuit Brands You Can Buy, According to Our Editors

Jennifer Camp Forbes
Contributing Editor

Jennifer Camp Forbes is currently the shopping updates editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.