This TikTok-Viral $30 Tote Bag Has Never Gone Out of Style in 78 Years

l.l.bean boat and tote bag



As a Millennial, I'm not ashamed to say I love TikTok as much as any member of Gen Z. I was recently scrolling through the app while working from home—er, I mean, after work!—and came across not one, not two, but three different videos referencing a classic, affordable staple: the L.L.Bean Boat & Tote Canvas Bag ($30). Don't you love it when the algorithm figures you out? 

Showing off a perfectly preppy outfit complete with an L.L.Bean tote, Tiktoker @jesicaelise said: "Very rarely will I let you forget that I spent way too much time at a private school." I felt that one. The video went viral with nearly half a million views and over 500 comments, with users gushing over their love for the timeless, incredibly durable tote bag, which debuted in 1944.

I also came across @aileciajones's video and then @mippapiddleton's, where she says she was influenced to buy the tote because of the two videos. Many people on TikTok adore the monogram service that L.L.Bean's website offers and have used it to write funny phrases on the bags instead of their names.

But if that wasn't enough proof of its surging popularity, our social media manager said she bought one last week because she saw an image on Pinterest of Carolyn Bessette Kennedy wearing it in 1997. Meanwhile, Chloë Sevigny and Reese Witherspoon carried—get it?—the bag into the 2010s.

While the bag is enjoying newfound fame on TikTok, it has never gone out of style in the 78 years since it came on the market. Scroll down to see the TikToks and celebrity photos, and shop the bag yourself. 


It was the worst of times.

♬ original sound - Jesica
@mippapiddleton #greenscreen the more I see the Boat and Tote on cool people like @Ailecia Jones and @Jesica the more I think I need one of my own for the summer #llbean ♬ original sound - Travis Leon
Carolyn Bessette Kennedy in 1997
llbean canvas tote bag worn by Carolyn Bessette Kennedy


Chloë Sevigny in 2012
canvas tote bag by L.L.Bean worn by Chloe Sevigny tiktok viral


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The bag comes in small, medium, and large sizes in a slew of different colors. This one has an open top, while others have a zipper

Reese Witherspoon in 2016
L.L.Bean boat and tote bag worn by Reese Witherspoon


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Copy Reese Witherspoon and try the red version. 

Shop the L.L.Bean Tote Bag

An all-white version for the color-shy. 

This turquoise color is so pretty for summer. 

How can I possibly choose my favorite hue? 

This story was originally published at an earlier date and has since been updated.

Next, the 10 most popular designer bags of all time.