The most talked-about formulas have proven abilities to transform the complexion by boosting hydration, combating acne, or reversing signs of aging. Many of these you’ll even find in the beauty arsenals of celebs such as Rosie Huntington-Whiteley to Victoria Beckham. From the face moisturizer that’s backed by 30 years of stem cell research to the $10 non-drying clay face mask to the LED light that mimics in-office treatments (and more), these are the 10 must-own cult skincare products to know about now. Here, find out why they’re so popular, and then shop each of them.
What it does: A favorite of Victoria Beckham, these face moisturizers are powered by stem cell technology developed by Professor Augustinus Bader over 30 years. They've reached cult status for their ability to hydrate and resurface the skin.
What it does: This body oil helps to tone and firm skin with Kaya Oil—a powerful antioxidant harvested exclusively for the brand—plus vitamins A and E. It counts Rosie Huntington-Whiteley among its fans.
What it does: An LED light–powered face mask that is supposed to mimic the effects of treatments from the dermatologist's office. Blue lights smooth wrinkles, firm skin, fade discoloration, and clear acne. Red lights stimulate collagen and elastin and reduce wrinkles, sun spots, and redness. Blue/red lights provide combination therapy.