Sadly for budget-conscious fashion girls, bags that garner cult status tend to come with steep price tags—think J.W.Anderson or Gucci versions. But not so with the Gaias Ark Bag ($88) by Cult Gaia, which has created quite the Instagram firestorm thanks to its unique design and under-$100 price. The bag initially sold out over the summer, but it's finally back in stock on Cult Gaia's website. You better act quickly, however: The brand tells us that over 1800 people have already preordered the bag. To find out the story behind the sensation, we went straight to Cult Gaia's founder and CEO, Jasmin Larian.
Larian told Who What Wear about what inspired the now-famous bamboo bag: "It's a reproduction of a Japanese bag that was popular in the '40s," she told us. "I used to collect them and felt like the world and women needed this."
Larian was so confident in her creation that when she realized the bag was taking off with bloggers and street style stars, she wasn't surprised. "I thought that it was about time," she told us. "I think that the bag is more than just functional piece. It's beautiful on its own like a sculpture or piece of art. I'll also go as far to guarantee you that you will go nowhere with the ark without being stopped on the street." Swipe up the bag today and see if she's right.
Scroll down to see how bloggers have styled the bag, and shop it for yourself!