This Designer Bag Has Reached Icon Status—Here's Why It's Worth the Investment


(Image credit: Valentina Frugiuele/Getty Images)

If I've learnt anything in my role as Who What Wear UK's shopping editor, it's the virtue of a good accessory. No matter how much time I spend searching for the perfect coat, flattering tailoring, versatile dresses or cosy knitwear, it's invariably the accessories that really bring an outfit to life, and as someone with a penchant for bags in particular, I'm always on the lookout for outfit-elevating styles that are really worth your hard-earned money. Interestingly, there's one bag in particular that has been doing the rounds on the street style circuit, reaffirming its status as a certified icon. That's right, it isn't a brand-new It bag, but one you already know and love. 

Whilst the runways tried to convince us that the only bag trends that would matter this year are supersized XXL totes or micro, slimline baguettes, the truth is, we all just want a practical, everyday bag big enough for all of our essentials but small enough to not have to lug around. It was only a matter of time before simple shoulder bags would start cropping up again, and everywhere I look lately, the same heritage style is tucked under the arms of influencers and editors everywhere, convincing me that the Gucci Marmont is back for good (that is if it ever left). 


(Image credit: Edward Berthelot/Getty Images)

After making their debut on the Gucci runway in 2016, the Marmont family of bags was the brainchild of then-creative director Alessandro Michele, who singlehandedly reinvented the look and feel of Gucci for an entire generation. Gone were the slick, sexy days of the Tom Ford era, and instead, a focus on the eclectic, bohemian ’70s arrived, giving us a collection of bags inspired by the Old Hollywood glamour of the Chateau Marmont hotel in Los Angeles.

Immediately, this chevron-quilted, logo-embellished, strokeably soft shoulder bag became an overnight sensation, available in a range of prints, leathers and candy-coloured velvets. Now, the collection includes bags in bucket, belt and top-handle styles, as well as card holders. It's still the crossbody and flap styles that are proving to be the enduring successes, though. 


(Image credit: @the_revente )

So, what makes the Gucci Marmont bag such a hit? Well, it certainly carries all of the hallmarks of the perfect designer bag: timeless design, practical sizes, premium fabrics and of course, the instantly recognisable logo. And frankly, after the year that gave us other instant-icon bags like the Toteme T-Lock, the Loewe Puzzle Tote and the Bottega Andiamo, Gucci has done well to grab and hold our attention with not only the buzzy Horsebit chain bag but also this iconic classic that is sure to stand the test of time just as well the brand's Jackie and Dionysus styles. 

So, if you're looking for a bag worth spending a little extra on, here's one that can meet any dress code; can be worn crossbody, on the shoulder or as a clutch and comes in more colours, styles and shapes than any other I can think of. Not bad for a bag that's been around for less than a decade.


Next Up: The Capsule Handbag Collection I'm Curating in My 30s

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.