It's Here: The It 2026 Brand Every Stylish It Girl Is Packing For Summer in Europe
There’s always that one brand that seems to be everywhere the fashion set goes—and this summer, it’s La Veste. Known for its playful approach to everyday dressing, the Spanish label has turned its cult-favorite shorts and pants into bona fide It pieces, particularly its colorful striped styles that bring an instant hit of personality to even the most pared-back wardrobe. Add in sequins, unexpected color combinations, and a distinctly joyful sensibility, and it’s easy to see why La Veste has become a favorite among the women whose vacation wardrobes are worth watching.
The brand’s rise feels especially fitting for summer in Europe, where getting dressed is often as much about personality as it is about practicality. La Veste’s pieces have been spotted everywhere from the beaches of Ibiza to the street-style circuit at Paris Fashion Week, proving that its playful separates can move seamlessly from sun-soaked afternoons to fashion’s most photographed sidewalks. The appeal is in their ability to make even the simplest outfit feel considered—whether a pair of statement-making striped shorts is styled with a crisp shirt or a sequin-adorned piece is worn with understated basics.
In a season defined by expressive dressing, La Veste offers exactly the kind of wardrobe punctuation fashion people are craving. Ahead, discover why La Veste is shaping up to be the brand every stylish It girl will be packing for Europe this summer.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including The New York Times, Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.