This spring, Coach launched its latest fragrance, Dreams, which was inspired by the American West. It’s a floral, woody fragrance that mimics the cactus flowers you would find in the desert. One thing it isn’t? "Gourmand,” as master nose Philippe Benacin explained to me. When I chatted with the perfumer behind the scent, he explained to me that gourmand notes and very sweet notes are on their way out right now. Candy-like perfumes were wildly popular two years ago, but they’re being replaced with botanical scents. "Right now,” he explained, "it’s more about floral and beautiful bouquets.”
Personally, I'm not a fan of sweet perfumes and I have never gravitated toward anything that has a sugary fragrance, so this trend is just for me. I tend to opt for anything from Oriental perfumes like Cinema by YSL (which I've been wearing since college) to floral scents like Portrait of a Lady by Frédéric Malle. The latter has become a favorite in the last year.
If you similarly find yourself avoiding sweet perfumes and want to explore fresh floral fragrances, which are the best ones to wear? From soft rose to fresh jasmine to complex tuberose, there are plenty of beautiful scents that will envelop your senses. Ahead, check out the floral scents that will add a bouquet of fresh flowers to your skin.
Key notes: orange, gardenia, cactus flower, Joshua tree The bright composition is an equal composition of floral and fruity citrus scents with base notes that pack a fragrant punch. It's fresh and exceedingly wearable.
Marc Jacobs
Woman Eau de Parfum Spray
Key notes: Sicilian bergamot, floating gardenia, Egyptian jasmine, honeysuckle, creamy musk A clean and classic scent, this fragrance is supposed to mimic memories of fragrant petals falling into sun-warmed water. Fun fact: This is what I wore in high school.
Le Labo
Ylang 49 Eau de Parfum
Key notes: citrus accord, gardenia, ylang-ylang, patchouli, vetiver oakmoss, benzoin The Pua Noa Noa gardenia from Tahiti is one of the grounding notes of this crisp yet lush fragrance.
Cartier
La Panthère Eau De Parfum Spray
Key notes: gardenia, musk Not only is the Cartier La Panthère perfume a new classic, but it also lasts all day.
Hermès
Jour D'Hermès Absolu Eau De Parfum
Key notes: gardenia, jasmine, apricot flower If you're looking for a light fragrance that's both floral and bright as well and citrusy and crisp, this is one to try.
Key notes: rose, patchouli, incense, cinnamon, sandalwood The rose-rich scent is intoxicating and elegant, lingering on the skin all day long. A personal favorite, this is a scent I wear almost daily.
Byredo
Rose of No Man's Land Eau de Parfum
Key notes: turkish rose petals, pink pepper, raspberry blossoms, papyrus, white amber
Dior
Miss Dior Blooming Bouquet Eau de Toilette
Key notes: Damascan rose, peony, white musk
Tom Ford
Rose Prick Eau De Parfum
Key notes: rose, patchouli, pepper Not only are Tom Ford's perfumes incredible, but they're also often titled with cheeky names like "Rose Prick". This one, inspired by Tom Ford's private rose garden, is warm and soft.
Dior
J'Adore Eau De Parfum
Key notes: ylang-ylang, rose, jasmine. A personal favorite, this is one I've had in my perfume collection for years. The elegant scent is long-lasting and feels luxe.
Key notes: Rangoon creeper, jasmine bud, tuberose Meant to evoke the experience of stepping into a garden, this scent envelops the senses in a bouquet of fresh flowers.
Chanel
Coco Mademoiselle Eau de Parfum Spray
Key notes: bergamot, jasmine, rose, patchouli, vetiver, white musks, vanilla A floral-meets-oriental fragrance, this is a true classic loved by beauty editors.
Maison Margiela
Replica Flower Market Fragrance
Key notes: freesia, jasmine, tuberose, rose, peach, cedarwood, oakmoss Maison Margiela's scents have a cult following. Among them, this crisp scent that evokes the sense of stepping into a market full of fresh-cut flowers.
Bottega Veneta
Eau De Parfum
Key notes: plum, pink pepper, jasmine With a soft, elegant scent, this jasmine-forward perfume is perfect for everyday wear.
Maison Francis Kurkdjian Paris
Baccarat Rouge 540 Extrait De Parfum
Key notes: jasmine, musk, saffron, cedarwood, ambergis A scent with many layers, this fresh fragrance has lots of depth and dimension.
Carolina Herrera
Good Girl Eau De Parfum
Key notes: jasmine, tuberose, almond, cocoa Designed for the modern woman, this balanced fragrance is equal parts playful and evocative.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.