We're big advocates that looking and feeling your best shouldn't have to come at a high expense. That being said, shopping for lingerie is often an expensive endeavor. Luxury lingerie is an industry all its own rife with skilled laborers that produce those handcrafted lace panties and oh-so-delicate teddies. But pretty lingerie doesn't always have to cost a pretty penny. There are plenty of affordable alternatives that should be on your radar.
And when we say affordable, we mean it. We've vetted the listed brands to ensure you're able to purchase almost everything for under $50. From e-com juggernauts' in-house brands to brands you've been overlooking, these spots are stocked with expensive-looking lingerie. So if you're ready to upgrade from your six-pack of cotton underwear (hey, it's our truth, too) without blowing your budget, shop these affordable lingerie spots ahead.
Savage x Fenty
How could we write an article on accessible lingerie brands without bringing up the queen of it herself? Rihanna's size-inclusive intimates line has been revolutionary for the fashion industry, giving voice and agency to a whole host of women. The brand releases an array of options from sweet and simple designs.
Intimissimi, a member of Calzedonia's portfolio, is a brand you've definitely seen, even if you've yet to realize it. The Italian intimates line if well known for its partnerships with mega-influencers. We're stoked that amidst all of its recent success, it still keeps its prices within a modest range.
Target's latest fashion initiative has been focused on intimates and sleepwear. Joining the ranks of the retailer's fashion-forward line-up is Auden, a size-inclusive lingerie brand. The brand's bra sizes run from 32AA to 46G while its underwear comes in an XS to 4X, all under $22.
If you didn't look at the price tags, you may be fooled into thinking Out From Under is yet another mid-tier contemporary brand Urban Outfitters carries. The forward-thinking designs are reminiscent of pricier lingerie brands. Lucky for us it's an in-house line that's extremely affordable.
Just like everything else it does, Reformation's new-ish intimates line is pure gold. The bras, mostly a mix of lacy and mesh bralettes, don't offer much in the way of support, but we can confirm that the underwear options are the most comfortable options in the biz.