The obsession with the style of women from overseas is really just another "the grass is always greener on the other side" mentality. Americans, Italians, and Parisians—just to name a few—all have a distinct way of dressing, and thanks to social media and the urgency of the internet, we are able to access their style at a moment's notice. But one thing we typically don't discuss as frequently is the difference between lingerie trends as they appear from country to country (and naturally so, as lingerie is traditionally more of a private matter).
On a recent trip to Verona, Italy, with the world-renowned lingerie brand Intimissimi, I had the opportunity to witness Italian lingerie trends firsthand. Considering the fact that there appears to be an Intimissimi store around every corner in Italy, I found myself instinctually taking note of styles that were trending throughout the country. However, as a true American, there were only a handful of lingerie trends I could spot with my naked eye, which is why I turned to an expert on the matter—Chiara Ferragni. In my interview with the beloved Italian It girl, Ferragni explained the main difference between Italian and American lingerie.
Courtesy of Intimissimi
"I think Italians wear simpler kinds of colors. They are more into the traditional kind of lingerie while Americans maybe want to have something more special for different occasions. For myself [as far as trends go], I say never say never, because sometimes I find myself saying, Oh, that’s something that doesn't do it for me, and then months later, I find myself fully embracing the trend," she explained.
After doing a deeper dive into the lingerie styles Americans typically wear, versus women from other countries, I started to understand what she meant. In America, the concept of "lingerie" often gets misconstrued as something you only wear for special occasions or when you want to feel exceptional. But in other parts of the world, lingerie truly is an everyday essential and an inherent part of women's wardrobes. This ends up translating into Americans buying pieces that feel extraordinary versus wearable. To further explain what Ferragni was getting at, we shopped out a handful of lingerie trends available at Intimissimi.
This goes without saying, but the lingerie you like solely depends on your personal preferences, not where you're from or where you live. But in case true Italian style is something you're craving, we gave you the shopping picks to ensure you leave with a cart full of pieces Italians (including Chiara Ferragni) love.