The Main Difference Between Italian and American Lingerie

The obsession with the style of women from overseas is really just another "the grass is always greener on the other side" mentality. Americans, Italians, and Parisians—just to name a few—all have a distinct way of dressing, and thanks to social media and the urgency of the internet, we are able to access their style at a moment's notice. But one thing we typically don't discuss as frequently is the difference between lingerie trends as they appear from country to country (and naturally so, as lingerie is traditionally more of a private matter).

On a recent trip to Verona, Italy, with the world-renowned lingerie brand Intimissimi, I had the opportunity to witness Italian lingerie trends firsthand. Considering the fact that there appears to be an Intimissimi store around every corner in Italy, I found myself instinctually taking note of styles that were trending throughout the country. However, as a true American, there were only a handful of lingerie trends I could spot with my naked eye, which is why I turned to an expert on the matter—Chiara Ferragni. In my interview with the beloved Italian It girl, Ferragni tried to explain the main difference between Italian and American lingerie.