Summer is so close we can almost taste it, which means it's time to dust off your swimsuits and get ready for the warmer weather that lies ahead. Now, before you get too excited and end up spending all your money on the first cute swimsuit you see, let me share with you one of the only swimsuit trends I think you need to know this season: retro florals. I touched on it briefly here, but after some further research, I am officially convinced that if you're going to be seen in one swimsuit trend this summer, make it retro florals—period.
Retro florals entail any floral print that looks like it came straight out of the '60s, '70s, or '80s. The nostalgia these funky prints bring is what makes this swim trend feel fresh and different compared to your average floral-printed suit. To further sell you on this trend (in case my championing of it up above wasn't enough), I have shopped out my favorite takes on the retro floral swim trend below, featuring a smattering of some of my favorite swim brands. From Frankies Bikinis to Reina Olga, I can assure you there's no shortage of stunning suits below, so get your wallet ready because you're about to do some serious summer shopping.
Take me to Hawaii and never bring me back.
Shop the matching Blue Crush Bikini Bottom ($95).
The tied-up-tummy trend applies to swimwear too.
Shop the matching Talise Printed String Bikini Bottom ($100).
This tangerine hue just screams summer.
Shop the matching Little Me High Waist Bikini Bottom ($88).
Not that I should be choosing favorites, but if I had to pick a favorite suit from this story, it would be this one.
Shop the matching Willow Cheeky Bikini Bottom ($90).
The neutral tones in this one feel so fresh.
Shop the matching Waikiki Floral High-Rise Bottoms ($80).
This brand is one to watch, so buy a suit and a matching skirt ASAP.
Shop the matching Blue Floral Zoya Bottoms ($60).
Straight from the '70s.
Shop the matching Jordan Reversible Bikini Bottom ($60).
I own this suit and can attest to it being a true stunner.
Shop the matching Buttercup Bikini Bottom ($79).
It doesn't get much more retro than this.
Shop the matching Marina Floral-Print Bikini Briefs ($89).
This swimsuit looks like a vintage couch, and I love that about it.
Every Tory Burch swimsuit right now is a complete knockout.
The top on this one is really something else.
Shop the matching Knotty Bikini Bottom ($98).
"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.