You Can Thank Athleisure for This Bra Trend


(Image credit: @annelauremais)

There are plenty of things we can thank athleisure for, such as yoga pants, chunky sneakers, and being able to wear the most comfortable clothes while still looking chic. The latest trend the full-blown aesthetic has inspired? Seamless bras.

The soft-cup bra, otherwise known as a bralette, has been on the rise as a comfortable alternative to the padded or underwire bra. Now, people are preferring this style more than ever. According to Jennifer Zuccarini, founder of Fleur du Mal, we can also credit the seamless bra’s newfound popularity to athleisure.

"The rise of the soft bra or wireless bra, in part, is a move away from padded push-up bras from the past,” Zuccarini shares. "Women are also living in athleisure, wearing sports bras daily, and wanting something similar in their everyday life.”

Whether you want a simple cotton bra or a bra that has details worth seeing, we’ve rounded up our favorite soft-cup bras to wear under all your tops and dresses. Wear them every day or for your night out; you’ll be more comfortable than ever.

Next up: The Best Wireless Bras, According to Customer Reviews

Dale Arden Chong