Where do Who What Wear’s editors look for fashion inspiration? If you chatted with any one of us, chances are we would credit Instagram and our carefully curated saved folders as one of the biggest sources. And since the app is all about discovery, the latest accounts we’re following are constantly changing and evolving.
Curious to find out the brands, retailers, and influencers my fellow editors are looking to now, I asked them to share. Ahead, they’re highlighting the accounts that most often push them to test-drive breaking trends and fuel the new pieces they’re adding to their shopping carts. Here, you’ll find a mix of cool e-commerce brands like Shop Super Street, vintage shops like Na Nin Vintage, and on-the-rise fashion girls like Stephanie Broek. Scroll down to see the 10 Instagram accounts inspiring our editors now.
"My saved Instagram folders are peppered with images from this e-comm site. They have superior taste."
"I love following Lisa Says Gah to not only keep up with all the new, cool brands it carries but also because it often posts new arrivals (before they sell out). One example being this coat that I ordered within minutes of seeing it on Instagram!"
"Another account I love following is Shop Super Street—actually for the same reasons as Lisa Says Gah. It just has the coolest stuff, and as you can probably gather, yes, I'm obsessed with shopping."
"Raise your hand if you miss Phoebe Philo. @oldceline is a genius homage to Céline (with the accent) under Philo's steady-handed tenure between 2008 and 2018. It's pretty much a must-follow if you miss her impeccable clothes and expert tailoring."
"Shop LCD is one of my favorite accounts to discover new cool brands. The founder and owner, Geraldine, started the site in 2012 and since then has grown and opened two stores in Los Angeles."
"Call me biased, but I highly recommend @trustmebuythis, a very shoppable account that our market editor, Nicole Eshaghpour, started. I love seeing her latest purchases IRL."
"My favorite mega influencer to follow right now is Caroline Daur. She wears tons of trends and It items but always looks so polished. No one pulls off a pair of statement earrings like she does. You probably already follow her, but if you don't, do."
"Part Insta shop dealing in '90s vintage wares and part mood board, Na Nin Vintage is one of my favorite fashion accounts to follow because even if an item I fall in love with is already sold-out (which is usually the case), I always walk away with a pocketful of outfit ideas from its feed."