Celine's Controversial Rebrand Is Only Getting More Heated


(Image credit: The Style Stalker)

When Celine's former creative director Phoebe Philo stepped down from the house last spring, the fashion community collectively held its breath in anticipation of Hedi Slimane's forthcoming vision. The Celine world that Philo created was unlike any other. Her collections for the brand offered both substance and intellect, designed with the modern wearer in mind. Over the long weekend, we were finally introduced to the "new" Celine under Slimane's direction. Unsurprisingly, his overhaul of the brand's visual identity has left Philo fans in a state of bewilderment.

The news came by way of a cryptic series of Instagram posts on the brand's recently erased account that announced a new Celine logo. Most noticeable was the removal of the French accent on the "e," but the new logo also features a shift in the typography and letter spacing and the addition of a subline reading "Paris." According to the brand, this new design directly references a version that existed in the 1960s. Scroll down to see the Instagram post in question.

A photo posted by on

A photo posted by on

Celine fans were immediately up in arms about the swift changes brought about by Slimane and many were quick to make the comparison between the changes at Celine and those that Slimane made at Saint Laurent. Given that the brand is held in such high regard by so many of its fans and customers, its new look and feel warranted many a shocked, angry, and betrayed reaction.

Go on to read what the fashion community had to say about the controversial rebrand on Twitter and Instagram.




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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.