If You Love Alluring, Subtly Sweet Fragrances—Prioritize This Strategic Note


(Image credit: @emmaleger)

Figs, as popular as they are, often have an oddly polarizing effect on people. While some may absolutely crave the fruit’s sweet, fleshy flavor drizzled with honey on top of toast, slathered with a generous layer of prosciutto or ricotta, many others refuse to let the Ficus carica tree's edible fruit make it past their lips. But when it comes to fragrance, the reputation of fig remains uninhibited by taste buds and textures.

I heartily believe the fruit's presence in fragrance adds the ideal amount of sweetness and earthiness that's unrivaled by any other, evoking imagery of endless, sun-bathed fig tree groves so commonly associated with the Mediterranean coast. But as someone who's yet to experience the sight, I get my kicks through eau de parfum and eau de toilettes that vividly paint the picture for me.

Below, you'll find a selection of 13 fragrances that I return to time and time again for my fig fix. Whether you love eating or "wearing” the fruit more, there's a good chance you'll find a fragrance here that you'll fall in love with. And for the fig haters out there, these juicy scents may take everything you think you know about the fruit and throw it to the wind. Keep reading to discover the fig fragrances worth your time from Byredo's 'Pulp' to Phlur's 'Father Figure.'

By Rosie Jane James Eau de Parfum

19-69 Invisible Post Eau de Parfum

Maison Louis Marie No.13 Nouvelle Vague Eau de Parfum

Phlur Father Figure Eau de Parfum


(Image credit: @sarahhsol)

Clean Reserve Sel Santal Eau de Parfum

Guerlain Aqua Allegoria Nerolia Vetiver Eau de Toilette

Vilhem Parfumerie Purple Fig Eau de Parfum

Jo Malone Fig & Lotus Flower Cologne


(Image credit: @emmaleger)

Prada Beauty Infusion de Figue Eau de Parfum

Armani Beauty prive Figuier Eden Eau de Parfum

Lancôme Maison Lancôme Figures & Argumes Eau de Parfum

Byredo Pulp Eau de Parfum

Diptyque Philosykos Eau de Parfum

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.