I've Tested Hundreds of Fragrances—This Under-$100 Brand Always Wins Out
As a beauty editor, I've had the privilege to test hundreds of fragrances. When I say hundreds, I mean it. At one point, my personal perfume collection hovered somewhere around 50 bottles, and that didn't even count the tiny, tinkling glass tubes of sample and travel-size scents that lived in my bathroom drawer. Because of this privilege, I consider myself to be a pretty discerning perfume critic. A scent has to stand out for me to wear it, much less remember it.
Somewhere along my fragrance-testing journey, I started to notice a pattern. Perfumes from one particular brand kept popping up in my rotation of favorite fragrances. It started with one, and before I knew it, I had three and then five… Now, I have 11. The best part is that this brand is relatively affordable. Unlike other brands that price their bottles at $200, $300, and even $400, this one caps each one at $99.
The perfume brand is Phlur. It creates modern yet nostalgic fragrances. Each one is crafted by a world-class perfumer to evoke specific "memories, moments, experiences, and feelings." As such, some of the brand's perfumes remind me of specific people or scenarios, and it makes me love them more.
Each one of the brand's fragrances is unique, which is why I think there's something for everyone. Do you tend to go for classic floral fragrances? There's something for you. Do you like fresh, androgynous scents? I can recommend one. What about bright and fruity perfumes? Yep, there's one of those too. As for me, I cycle through pretty much all of them. Ahead, learn why Phlur is taking over my perfume collection.
My Top 5 Favorite Phlur Fragrances
#1: The Best Smells-Like-Skin Scent: Phlur Missing Person
Notes: Skin musk, bergamot nectar, sheer jasmine, Australian sandalwood, white musk
Let's start with my all-time favorite—a perfume so good that I wrote a love letter to it. It smells warm and slightly sweet, yet it's grounded with musky notes. I always say that this is a perfume that makes me smell like myself but better. It's one of those perfumes that, when I wear it, people compliment me by saying, "You smell so good." They don't comment on the perfume itself or ask which fragrance I'm wearing. As the brand puts it, "If nude were a perfume, this would be it."
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#2: The Best Citrus Scent: Phlur Tangerine Boy
Notes: Ginger, tangerine, jasmine, amber
Now for my second favorite perfume, Tangerine Boy. It's probably the simplest of all Phlur perfumes, but the bright tangerine note gets me every time. Even though it's citrus-forward, the spicy ginger and warm amber pull it back a bit. It's the perfect summer fragrance, but I wear it all year long whenever I need an invigorating pick-me-up.
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#3: The Best Genderless Scent: Phlur Father Figure
Notes: Lush fig, orris root, sandalwood, vanilla Madagascar
You won't find a Who What Wear editor who doesn't love this perfume. It smells somewhat green and herby, but there's a warmth to it, too, probably thanks to the vanilla note. I swear I'm not just saying this because of the name, but it reminds me of a cologne my dad used to wear when I was growing up (in the best way). Yet, it's neither traditionally feminine nor traditionally masculine. If you want a unique, signature scent, this is it.
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#4: The Best Vanilla Scent: Phlur Vanilla Skin
Notes: Sugar crystals, cashmere wood, vanilla
This scent was originally only available as one of the brand's Hair & Body Mists. Thankfully, the brand recently launched it in a concentrated eau de parfum. Notes of sugar crystals, cashmere wood, and vanilla make it a warm and spicy gourmand. And thanks to a subtle, sheer quality (it's never overpowering), it actually reminds me a lot of Missing Person. Unsurprisingly, I'm obsessed with it.
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#5: The Soon-to-Be-Sold-Out Scent: Phlur Soft Spot
Notes: Bergamot peel, mandarin, freesia, jasmine petals, waterlily, vanilla orchid, amber, sandalwood, musk
The brand describes this scent as "An unexpected duality of softness and strength," and I agree, although I tend to say it's "perfectly balanced." A strong note of bergamot peel is softened with freesia, a strong note of mandarin is softened with jasmine, and so on. It's a warm, alluring, and undeniably sexy scent.
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Shop Six More Phlur Fragrances I Love
Notes: Sandalwood, amber, musk, saffron
The brand says this fragrance is "Like a sensual embrace with a strong and sensitive type," and it "Evokes the comfort and intimacy of reliable love." Personally, I say it smells like a really, really good-smelling lumberjack, and I mean that in the best, most gender-neutral way. It's definitely woody (as the name implies), yet there's a cozy warmth to it too. Maybe that's why I love wearing it in the fall and winter.
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Notes: Fruit gummies, orange flower, glazed musk
This perfume is the most nostalgic of the bunch. It's like someone took a bag full of sour gummy candy and turned it into an elevated perfume (weird, I know, but it works). I get a green apple vibe from it, which I love. Whenever I wear this, I feel like I'm paying homage to my old Y2K body mists.
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Notes: Cardamom, mimosa, vanilla milk, sandalwood
I consider this one to be a traditionally feminine scent. It's soft, sweet, and slightly powdery, which is why I think lovers of perfumes like Marc Jacobs Daisy ($137) and Burberry Her ($135) would love this one. I, for one, am planning on wearing it to an upcoming bridal shower. It's that kind of fragrance.
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Notes: Bergamot, neroli, driftwood, solar musk
There is one word I'd use to describe this perfume: warm. There's just something about the combination of notes that makes this smell like sun-kissed skin if that even has a smell. It's basically a warm summer's day, bottled.
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Notes: Cassis leaf, Italian bergamot, jasmine, vanilla orchid
To me, this fragrance is genderless. It reminds me of other marine-inspired perfumes you wear when you want to smell fresh and airy, like Maison Margiela's Replica Sailing Day ($85) and Ellis Brooklyn's Salt ($110). With that being said, the floral notes of jasmine, bergamot, and orchid soften any sharp edges. It's like a fresh ocean breeze in a bottle.
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Notes: Jasmine, gardenia, tuberose, sandalwood
I was trying to figure out why I love this one so much, and it occurred to me that it's probably due to the tuberose note. I love tuberose because it lends a nostalgic warmth to any perfume. This one is no different. It's like they took a classic perfume from a department store's fragrance counter and updated it to be slightly fresher and more modern. In other words, it's classic yet not dated. I'm obsessed.
Editor's note: This one is being discontinued, so if it speaks to you, snatch it up!
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This article was originally published at an earlier date and has been updated.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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