You Can Spend Your Money on Brow Serums, or You Can Buy This $6 Product Instead
Don't get me wrong, I wholeheartedly believe finding a high-quality brow serum can do amazing, I repeat, amazing, things for a sparse pair of arches. Over time (and with consistent use), I can personally attest to their efficacy, the keywords there being "over time." Sure, patience is a virtue and all, but if you're looking to beef up your brows at a moment's notice, you'll want to gravitate towards the makeup side of the brow-product spectrum, and eyebrow powders, in particular, can yield some of the most believable results.
We live in a world where there is basically every conceivable type of brow product and treatment. For the former, gels, pencils, pomades, waxes, and pens. And for the latter, microblading, lamination, threading, and waxing. Truly, folks, I could be here all day. That said, eyebrow powders are especially strategic if you're someone who is looking for an effortless, natural-looking way to fill in sparse areas, and/or add some extra definition or density to the look of your natural brows. A tiny angled brush will be your application co-pilot (luckily, lots of the best formulas include one in the packaging!) and since some eyebrow powders are far superior to others, we went ahead and found 10 of the very best options for you just below. Keep scrolling!
Nyx Professional Makeup Eyebrow Cake Powder
Stay calm, because this MVP eyebrow powder from Nyx will probably cost you less than your morning latte habit. It averages a 4.5-star rating on Amazon with over 13 thousand reviews and yields the same brow-boosting results as a gel, pencil, wax, or pomade. Plus, it comes with an angled brush for lining and filling and a spoolie wand to comb everything through for an even, ultra-believable finish.
CoverGirl Easy Breezy Brow Powder Kit
Coming in under $10, this cruelty-free brow powder trio from CoverGirl is one of the top-reviewed formulas on the market. Each pan comes with three beautifully pigmented powders (handily numbered) so you can shade, define, and highlight with expert-level skill.
TheBalm Clean and Green Brow Pow
Trust—this brow powder from TheBalm is more than just cute packaging. Grab an angled brush and use this long-wearing formula to build and fill your brows to your heart's content.
Chanel La Palette Sourcils Brow Wax & Brow Powder Duo
If you're feeling fancy and/or feel like channeling your inner makeup artist, we highly recommend this classic duo from Chanel which offers the best of both worlds: a lush brow and a wax to expertly coif your brows to perfection. Oh, and did we mention you'll be set on the tool front? It also comes equipped with an adorable mini tweezer, a mini spoolie brush, and an angled brush for easy-peasy brow wizardry.
Rare Beauty by Selena Gomez Brow Harmony Shape & Fill Duo
It can be easy to dismiss celebrity-owned and/or fronted brands (it's becoming a saturated market after all), but Rare Beauty by Selena Gomez is, sorry, I can't resist, one of the rare gems that simply doesn't disappoint when it comes to efficacy and satisfaction. Not surprisingly, this brow shaping and filling station is no exception. The smartly designed compact contains the brand's special brow putty which starts out creamy but sets to a buildable powder finish with budge- and waterproof stamina.
Anastasia Beverly Hills Brow Powder Duo
When someone says "eyebrow powder" this iconic pick from Anastasia Beverly Hills is probably the first formula that comes to mind. Unanimously loved and highly rated, the shade range is impressive (you have 11 colors to choose from and each pan has two complementary tones), and the lightweight, smudge-resistant consistency really can't be beaten.
The BrowGal Convertible Brow
Do Megan Fox–level arches tickle your fancy? Enter the star's longtime brow artist, Tonya Crooks (aka The BrowGal), and her very own line of brow-enhancing products that deliver A-list results. Crooks takes care of my own brows here in L.A., and I can personally attest to how magical and easy-to-use her products are too.
RMS Beauty Back2Brow Brow Powder
I'm not going to lie, trying to find a clean, nontoxic eyebrow powder that doesn't do the three S's (slip, slide, and smudge) is no light task. However, I'm happy to report that RMS's brow-shaping powder passes our tests with flying colors. The finely-milled powder looks natural, effortlessly beefs up sparse brows, and the ingredient list is also infused with dreamy additions—like cocoa seed butter—to condition your brow area to boot.
Bobbi Brown Cosmetics Brow Kit
This beloved brow kit is another longtime favorite amongst editors and makeup artists alike. You'll get two complimentary powder shades to expertly fill and define your arches and a cute mini brush to make application on the fly a snap.
Benefit Cosmetics Brow Zings Pro Palette
The name doesn't lie—this pro-level brow palette has pretty much everything you need to sculpt, fill, and define your brows. Each compact contains four (yes, four!) long-wearing brow powders to shade and fill plus three waxes to sculpt, shape, and define.
More Eyebrow-Enhancing Products We Love:
Brow Serum
Okay. If you are going to throw your money at a spendy brow serum, this is the number one option I always recommend.
Lamination-Level Sculpting
Brow lamination is a huge trend right now, but if you don't have the time, patience, or budget to commit to the treatment, this obsession-forming brow sculptor from Refy delivers borderline identical results.
Brow Pomade
Want an extra kick of oomph? Layer Merit's brow pomade on top of your powder application to mold your desired shape and intensify the density of your brows.
Tool Kit
Can't make it in to see a professional? Keep this kit on hand to tackle any and all brow-related fiascos that may arise. It includes a foldaway brow tamer brush, angled tweezers, and curved grooming scissors.
Brow Pen
This is the most strategic product for when you want to mimic the look of actual tiny hairs. Lots of brands have debuted their own versions, but we will always love Glossier's best. It's the next best thing to professional microblading.
Next: 7 Pillars of Fantastic Eyebrows, According to the Most Sought-After Brow Artists
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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