I Asked 5 Beauty Editors and Makeup Artists—These Are the Only 14 Brow Gels Worth Their Salt

Pros: No white flakes, impressive hold (even on curly brows), comes in several shades

Cons: Small size

Shades: 7

When I asked my fellow editors what their favorite brow gel of 2026 has been thus far, an echo of "Rare Beauty!" came back in multitudes. "I have thick brows, but I never experience clumping or white flakes by the end of the day when I use this gel," says associate beauty editor Alyssa Brascia. The water-based formula is surprisingly hydrating—meaning it never makes the hair look dry and bent by the end of the day—and its waterproof ingredients ensure 12-hour wear no matter the weather. "My brows do not budge when I put this on," assistant beauty editor Sabrina Talbert agrees. It comes in a white cast–free clear version plus varying shades to appease everything from platinum blondes to inky-, raven-haired beauties. Plus, at $21, it's one of the better-priced options for its performance.

Customer review: "I’m not one to write a review; in fact, this is my first one ever! However, this brow gel is genuinely insane. I had been on the hunt, trying so many brow gels like Patrick Ta, Benefit, Milk, Refy. But when I used this for the first time two years ago, I never went back. This brow gel is long-lasting, giving the laminated look while keeping your brows in shape, but most importantly, it does not leave a white cast, even when using it after a full base routine. My only issue with this product is that it is quite small. I do repurchase every 2 months. All in all, this product is amazing, and I would recommend it to any buyer."

Pros: Fluffs, defines, and shapes brows

Cons: None

Shades: 7

No surprise here, but Glossier Boy Brow beats out the rest. There's just no other brow gel that has stayed in my makeup bag for as long as this one has. It's been my go-to for years thanks to a formula that fluffs, defines, and shapes my brows while still looking incredibly natural. As a testament to the formula, I can use the clear shade, and it still makes my brows look naturally full—no tint necessary.

Promising review: "This brow gel pomade is amazing. It will transform whatever little bit of brow hair you may have into fuller brows; it's magic. The formula lasts all day through heat and sweat!" — Sephora customer

Pros: Budget-friendly price, long-wearing formula, separates hairs nicely, no white cast

Cons: None I can think of

Shades: 1, clear

Beauty Director Erin Jahns reminded me that a product's price doesn't always convey its quality. In the case of Nyx's Brow Glue, its performance far outweighs its mere $12 price tag. The strong-grip formula offers 16 hours of impressive hold while the pronged applicator defines each hair into a smooth, laminated look. For the price, this clear gel is unbeatable.

Customer review: "This is the best brow glue. It holds strong, makes my brows look thicker, and doesn’t flake like most brow glues. It holds strong all day while not feeling heavy on the brows. I would recommend this to anyone looking for a great hold. I would definitely purchase again."

Pros: Microfiber formula is good for thin or sparse brows.

Cons: Some might prefer a less pigmented formula.

Shades: 5

This tiny tube, which costs less than my standard morning latte (sigh), is filled with microfibers that fill, define, and volumize sparse brows for a bold effect. Don't let the word "bold" scare you, though. It creates a look that will make people compliment your brows, not ask what's in them. 

Customer review: "I have loved this product for years! It's so incredibly inexpensive, and the pigment is crazy. A little definitely goes a long way, and it stays all day long!"

Pros: Easy to intensify pigment, volumizes brows, infused with nourishing ingredients

Cons: Pricier than most

Shades: 2

Senior beauty editor Jamie Chevron can't get enough of the KS&Co Sheer Tinted Brow Gel these days. "It's been my daily lately," she tells me of the lightly pigmented formula. The sheer color makes it easy to offer subtle color in a way that creates lightly volumized arches, never "block brows"—an issue we're far too familiar with when it comes to overly pigmented gels. You can build up the hue with additional swipes or do one simple run-through for worry-free coverage.

Pros: Holds brows in place sans flaking, no white cast, encourages fullness and growth

Cons: Quite pricey

Shades: 1, clear

If you want your daily brow gel to double as a growth treatment, you've come to the right place. Jahns recommends this plant-based brow gel to anyone who wants impressive, long-lasting hold on the daily and longer, fuller brows in the long run. This flake-free formula won't create flaky white clumps, and even though it's boosted with nourishing vitamins, the product still has impressive shaping abilities.

Customer review: "This is my second one. I love the brush. It applies easily and lasts all day."

Pros: Strong-hold formula creates a laminated look

Cons: Not as natural-looking as other formulas

Shade: 1, clear

If you want the laminated effect—sleek and brushed-up brows with long-lasting staying power—this gel is the one for you. It was created to mimic the effect of brow lamination without the hassle of salon visits… not to mention the cost. In fact, it's a gel-wax hybrid, so once your brows are set, they're not going anywhere. I also love that it has a dual-ended comb. Use one side to apply the product and the other to comb it up and out. 

Customer review: "Hands down my favorite brow gel. This changed the game for me, and I always get compliments asking if I laminate my brows. I use the gel first, then brush my brows upward, then finish off with the comb."

Pros: Budget-friendly, trusted by celebrity MUAs, comes in several colors, extremely long-lasting

Cons: None come to mind

Shades: 5

Did you know that brow gels with 24-hour hold exist? Now you do, and you'll be happy to know that a tube will only set you back $10. Celebrity makeup artist Kasey Spickard trusts this formula for its lightweight feel, all-day definition, and curl-taming prowess—even hours into the day. Whether you're going for a laminated look or a simple arch, this drugstore gel can do it all.

Customer review: "100000% recommend. I've been through 3 tubes of this and love it every time. I was searching for a brow gel that did not leave a white cast, and this right here does not do that. Every now and then, you will get a little white flake on your brow, but if you rub it off, it actually comes off, unlike other gels that just make it worse. The applicator is wonderful and easy to use."

Pros: Provides great definition to unruly brow hairs

Cons: Some might not like how much product it deposits

Shades: 1, clear

This one holds my brow hairs in place well. To me, though, the definition it offers is really what sets it apart. Each time I swipe this through my brows, the tiny brush separates each brow hair and creates a super-defined, shapely look. That's why I love using this on no-makeup makeup days. It makes me look polished even if it's one of the only products on my face. My only complaint is that it deposits a lot of product if you don't wipe the brush off on the lip of the tube first. So be sure to do that. 

Customer review: "It starts to hold pretty quickly, my brows don't feel sticky or crispy, I rubbed them with a dry paper towel, and they still held firm. I found the formula actually left my brows looking darker and enriched."

Pros: Good for volumizing sparse brows

Cons: Some say the formula can flake

Shades: 4

The secret to this densifying brow gel is, somewhat surprisingly, kaolin clay and mineral pigments. Together, these unexpected ingredients build natural-looking color and beef up sparse brows. 

Customer review: "So I grew up in the '90s and way over-tweezed my brows for years. Over the last three years, I have worked very hard to grow them back, and although still a little sparse, I have found a routine that works for me. … This adds the 'fluff of volume' that brows like mine need."

Pros: Nourishing ingredients, easy application

Cons: Only comes in clear

Shades: 1, clear

There's only one word for this brow gel, and that's natural. It's basically undetectable thanks to its color (or lack thereof) and its flexible formula that never feels stiff, heavy, or crunchy. If you know, you know. The best part is that it uses hydrating ingredients like safflower oil, sunflower oil, and roselle hibiscus sabdariffa to condition brow hairs and nourish the follicles.

Customer review: "This is my absolute favorite brow gel! It’s light, non-cakey, and there’s no white residue on your brows once it dries. I also love the extra bristles on it to brush your brow hairs out first."

Pros: Fluffs hair, volumizes brows, weightless formula

Cons: Some say it doesn't define brows as well as other formulas

Shades: 10

Not only does this product make my brows look full, fluffy, and weightless, but it also has five different shades of brown to cater to every shade and undertone. This is one of my favorite brow gels, and I don't say that lightly. 

Promising review: "I've been using this every day since I got this! My eyebrows are naturally thin with some sparse areas at the tail. I apply with a light hand and my brows look so good and natural!" — Sephora customer

Pros: Nuanced shade range, services several undertones

Cons: Some say it can smudge

Shades: 7

The thing I appreciate most about this brow gel is the nuance in its shade range. There are two different shades of black. The first is called Espresso, and it has a warm undertone. The second is called Granite, and it has a cool undertone. No two shades of black are the same, so I appreciate that the brand has factored undertones into the situation. 

Customer review: "Love the multi-tones that make it look so natural! Goes on super easy. Can build it up with more swipes or leave it light with less. My only complaint is it's not transfer- or sweat-proof."

Pros: Defines, offers impressive hold, suitable shades for mature hair

Cons: Some say it dries out quicker than other formulas

Shades: 10

This is one of Sephora's best-selling eyebrow gels, and I'm not surprised at all. Thanks to a truly epic shade range, this product caters to almost every single hair color, including gray. It fills in any sparse spots without looking obvious or overdone. Plus, the tiny wand doesn't pick up too much product, which is a personal pet peeve. 

Customer review: "This product keeps my brows down and in control. It also adds just the right amount of color to them."