My Job Is to Track Color Trends—These Are the Shades That Are Most Important

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@emmanuellek_

"Digital Lavender is a gender-inclusive color that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023."—Clark

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@aniyahmorinia

"Already emerging in the premium womenswear market, this color will resonate across all fashion categories as a contemporary update to midcentury blue. As a saturated mid-tone, it can be applied in large proportions to make a bold statement, but it can also become softer when paired with pastels or grounding neutrals."—Clark

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@venswifestyle

"Luscious Red heralds the return of stimulating and digitized brights. Red is a powerful color that can raise the heart rate and tap into themes of desire, passion, and empowerment, and this particular hue has a lightness and translucency that also feels immersive."—Clark

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@greceghanem

"Sundial is a versatile yellow that can be used for multiple product categories. Its saturated yet earthy quality makes it suitable for a wide range of apparel and accessories that can be worn from day to night. Play with texture and shine to elevate or ground this tone, and use it as a singular tone or pair with neutrals or warm seasonal brights."—Clark

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@nnennaechem

"This color is already emerging in the casualwear and streetwear market, and we expect it to have a broader appeal by 2023. Use Verdigris as a transeasonal update for teal."—Clark