My Style Is Simple, and These Are the Brands I've Been Buying for Years


(Image credit: @nicoleakhtarzad)

As you may know by now, I describe my personal style as "simple"—and I’m very proud of it. Just what do I mean by that? Well, while I love a statement piece every now and then, my overall vibe is more attuned to a cross between minimal and classic, and I live in jeans, tees, what I like to call best-of basics, and neutral colors. This can be seen in the way I dress, the types of outfits I look to for inspiration, and of course, the way I shop. Since I’ve covered both one and two on the above list—at great length, if you ask me—I thought today I would give you an inside look in the brands I’ve been buying (and wearing) for years.

From high-end designers that are definitely an investment to acquire but have proven worth it, to my go-to affordable brands for fast-fashion as well as essentials, I’m breaking down all 15 of my longtime favorites below. Just keep scrolling to read about and shop each.

Saint Laurent

Cotton Citizen


Ariel Gordon

Proenza Schouler

Pixie Market

Manolo Blahnik




The Row


Alice McCall


Vrai & Oro

Up next? A color trend even minimalists will love.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.