10 Beloved Makeup Products That Live Up to the Hype

One of our favorite pockets of the internet is the review section of Amazon beauty products. It can be a ruthless and brutally honest space, but truthfully, that's the kind of feedback that's most helpful when selecting beauty products online without the ability to give them a test-drive IRL first. This is especially true for makeup, which is so personal to any given individual. It's one thing when a makeup product has thousands of rave reviews, but when it's got close to five stars and is selling fast to boot? That's how you know you've got a winner on your hands. 

So how do you locate these makeup unicorns among the hundreds of thousands of products available on Amazon? Lucky for us, the mega-retailer does most of the heavy lifting by staying very transparent about its best-selling products across all categories and aggregating them into ever-evolving, ranked lists. Genius! Spoiler alert: The top-makeup ranking currently consists of lots of mascara.

Interested in checking out what else is on the leaderboard? Keep scrolling to get a download on the best Amazon makeup currently selling like hotcakes along with a snapshot of the reviews to support their internet fame. Then, check out even more buzzy Amazon makeup products to help you select the perfect option for yourself.

#10. Maybelline SyperStay Matte Ink Liquid Lipstick

Rating: 4.4/5 stars, 34,408 reviews

Glowing Amazon review: "I love this lipstick. I fell asleep with it on, and it stayed on all night. It has amazing pigment and dries within about five minutes. As a busy mom, I probably won't try another lipstick!"

This one comes in such gorgeous colors.

A soft and wearable liquid lip is hard to find, but this one answers the call.

#9. Maybelline Fit Me Matte + Poreless Foundation

Rating: 4.5/5 stars, 50,962 reviews

Glowing Amazon review: "I have used this product for about three years now and wouldn't ever change. I am 65, and it doesn't settle in wrinkles, and it has great coverage… not too heavy and not too light."

This one is blowing up on TikTok—and for good reason.

Loads of reviewers with sensitive skin have had great success with this derm-approved formulation.

#8. L'Oréal Voluminous Original Mascara

Rating: 4.5/5 stars, 40,558 reviews

Glowing Amazon review: "I can't say that I've ever had a mascara that I like this much. It stays on well throughout the whole day, no smudges, and doesn't feel wet, either. No crumbles as well. (An amazing feat to pull off.) I'm in love. I've gotten so many compliments, too. I fully recommend to anyone on the fence of buying."

Need even more volume? Reviewers can't get enough of this accompanying primer.

#7. L'Oréal Lash Paradise Mascara

Rating: 4.5/5 stars, 42,736 reviews

Glowing Amazon review: "A definite dupe for the Too Faced Better Than Sex Mascara. The first application, in my opinion, gives nice length, and if you apply a second coat, it gives you nice volume as well. The pictures are with two coats. I have worn it all day on multiple occasions with no flaking. I have purposely left it on overnight, and there was the smallest amount of flaking, but it still looked amazing even after a full 24 hours of wear."

It's been some time since the internet identified the above best seller as a dupe for this formula, but it's still absolutely worth trying the original.

This mascara is gaining popularity for its lightweight feel and mega-volumizing results.

#6. Maybelline Lash Sensational Washable Mascara

Rating: 4.5/5 stars, 44,113 reviews

Glowing Amazon review: "I bought this mascara on a whim, and after getting used to the brush, I really like it. I have pretty fine lashes, so I like to scrape off most of the mascara and apply it with the short bristles with very little product on the wand. Then, I can go back in and apply more coats to add volume. That way, I don't get like five clumped-up mega lashes. I love that this stuff washes off in the shower. I just take a little soap and gently rub my lashes a little and it comes off. I used some makeup remover on a cotton pad after I showered to see if there was mascara still on my lashes. but there wasn't. It really does wash off."

You may recognize this neon tube as a relic of decades past, but it's still one of the most popular, easily removable mascaras out there.

This wax-free mascara not only looks super vibrant on the lashes, but it's also freakishly easy to remove with just warm water.

#5. Nyx Professional Makeup Mechanical Eyeliner Pencil

Rating: 4.5/5 stars, 26,449 reviews

Glowing Amazon review: "As I've gotten older (I'm 35 now), I've noticed that the skin on my eyelids is a bit looser than it used to be, and the eye pencils I used to use pull more and don't go on as smoothly as they used to. The Nyx mechanical eye pencil (but not their regular eye pencil) goes on as smooth as silk! I like that it goes on thick/wide, but if you want something precise, this isn't it. It doesn't smudge easily and truly stays on all day."

This multiuse eyeliner pencil is perfect for sharp cat eyes, graphic wings, and even smoked-out eye shadow effects.

One pitfall of mechanical eyeliner pencils is that they can become dull over time, but this one comes with a built-in sharpener to keep the tip tapered for precise application.

#4. Maybelline Total Temptation Eyebrow Definer Pencil

Rating: 4.5/5 stars, 47,940 reviews

Glowing Amazon review: "I have little-to-no eyebrows. Penciling them in with something like the Brow Wiz with the tiny tip is pointless and takes forever, and I run out in a month or less. This makes it easy, and my brows look bomb!!! I will buy this over and over and over."

This one is a makeup-artist staple.

Two pencils are better than one, especially when you're talking about a beloved option like this one from It Cosmetics.

#3. Maybelline Instant Age Rewind Multi-Use Concealer

Rating: 4.4/5 stars, 67,529 reviews

Glowing Amazon review: "Best under-eye concealer ever. I am 67 years old, I have tried them all, and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued."

The internet has spoken, and this concealer is the next big drugstore must-have.

Makeup enthusiasts know that no conversation about concealer is complete without mentioning this lauded formula from Nars. It's simply the best.

#2. Maybelline Lash Sensational Sky High Mascara

Rating: 4.5/5 stars, 1094 reviews

Glowing Amazon review: "This mascara is so great!! In my opinion, it is a dupe for the Thrive Causemetics mascara and is, honestly, even better. This mascara lengthens your lashes so well that it looks like you have on false lashes. Maybelline has some of the best affordable mascaras, and this one does not disappoint. The mascara did not flake or smudge on me at all. I put it on in the morning (including bottom lashes) and wore it until 11:00 p.m., and it still looked great. This will be my new holy-grail mascara at such an affordable price. I highly recommend!"

This clean mascara comes with a primer that adds extra length and density to your lashes.

This Reddit-famous mascara is the J-beauty answer to lengthened, defined lashes.

#1. Essense Lash Princess False Lash Effect Mascara

Rating: 4.5/5 stars, 107,225 reviews

Glowing Amazon review: "So, this mascara is super cheap and the best one I've bought so far. In the pictures I posted, I didn't use any eyelash primer or curler and just put two coats on!!! I was so impressed! But it also depends on how long your eyelashes are and if you apply mascara correctly. My eyelashes are not super long naturally but I apply castor oil daily to strengthen them which helps. This mascara doesn't clump (unless you don't know what you're doing) and it has great volume and thickness. You can use one coat to be subtle or you can keep building it up. It also lasts all day."

The YouTube generation is well acquainted with this vlogger-approved formula, and after years atop endless lists of favorites, it still holds up.

This collagen-, biotin-, and peptide-infused formula adds both volume and length to make your lashes look their absolute best.

Up next, 6 TikTok Beauty Hacks That Totally Changed How I Do My Makeup

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