These 31 Affordable Beauty Products Are Going Absolutely Viral on Amazon

The vast world of beauty products can be overwhelming. Whether you seek advice from experts on Instagram, influencers on TikTok, or even our own editors, determining what products are actually worth your time—and investment—can be daunting. 

Fortunately, instead of cobbling together a spreadsheet with finds from the For You Page on TikTok or filling up your cart through Instagram's shopping feature, someone, or rather something, has done the heavy lifting for you. That's right—Amazon has aggregated the most viral, top-selling products into a single handy Internet Famous landing page that is easy to filter by category and price, which, most importantly, makes it even easier to add things to your cart so you can experience these buzzworthy products for yourself while stocking up on Prime Day.

With that in mind, we sifted through the four pages of viral products to unearth 31 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how many of these viral favorites are already on your radar. 




Fans of Sunday Riley are obsessed with this face oil that promises a serious glow. 

Keep multiuse mask products bacteria-free with these simple silicone applicator brushes. 

At-home dermaplaners swear by this simple yet sharp tool for touch-ups. 

Because lips need to be exfoliated regularly too.

Combine this powder with apple cider vinegar for a deliciously effervescent effect. 

CeraVe is one of the internet's favorite drugstore brands for a reason.

Not into a gritty, physical exfoliant? This salicylic acid formula is just as good. 

I don't think you're ready for this jelly. 

I've heard influencers say this everyday facial toner is *almost* as good as a professional treatment. 

I know I'm not the only one who keeps these in my medicine cabinet. (My boyfriend does, too.)

A cult-favorite French beauty product. 

Our Sunday-night beauty ritual includes face oil, Gua Sha, and the latest HBO miniseries. 

I keep one of these on hand for a quick pick-me-up, especially during New York City's sweaty summer months. 


I know multiple editors and influencers who swear by this product. 

Believe it or not, these crazy-looking things actually work. 

These affordable scarves come in an array of fun colors and prints. 


This subtle gloss comes in several flattering hues. 

This affordable mascara delivers on its promise of sky-high lashes. 

For dotting on top of your favorite facial sunscreen, naturally. 

A good makeup brush is easy to find. A great one at an affordable price? Sold.