Influencers Keep Finding the Best Pieces From Your Teenage Shopping Haunt

I'm not ashamed to admit that I spent copious amounts of time on Instagram, mainly because I can justify it as research for my job. I consider it my duty to bring you the latest wares as they happen, and I relish in finding new stylish people to follow and fresh labels to buy.

My favourite thing, however, is rediscovering brands that have fallen off of my peripheral and falling back in love with them all over again, and that's exactly what happened with Accessorize. That's right—the place where you bought keyrings in bulk for your BFFs and likely your first grown-up camisole-and-pants set.

Its recent success started when the brand's pearl hair slides—an homage to Simone Rocha or Shrimps' considerably more expensive originals—gained cult status amongst those in the know in the summer of 2018. Accessorize has since proved, however, that it's more than just a one-trick pony.

Naturally, its hair accessory department is consistently strong (I personally own the Alice band and the diamanté hair clips), but I've also clocked influencers wearing other Accessorize pieces on repeat—think scarves, sunglasses and bags. Keep scrolling to see and shop the best Accessorize buys fashion girls can't help but love.


(Image credit: @_jessicaskye)

Jessica Skye bundles up in a jumbo scarf. 


(Image credit: @monikh)

Monikh Dale rocks two of the brand's bejewelled hair slides at once. 


(Image credit: @faniparavalou)

Fani Paravalou looks chic in her Accessorize sunglasses, scrunchie and earrings. 


(Image credit: @alicecatherine)

Alice Catherine wears Accessorize's now-iconic pearl hair slide. 


(Image credit: @laurennicolefk)

Lauren Nicole found her perfect hoops via the brand. 


Can't get enough of accessories? Then you need to see the £29 bag that's basically become part of the influencer uniform

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.