Dermatologists Are Hard to Impress, But They Swear By This Glow-Boosting Ingredient
A hero ingredient that has stood the test of time
In a world of many, many face serums and skincare ingredients, things can get pretty overwhelming, not to mention confusing. A good skincare routine for acne-prone skin can be vastly different from one for dry skin, and with so many skincare brands around, it can be hard to know where to start when it comes to creating a routine for your skin's needs. One ingredient that pretty much every dermatologist and skincare expert can vouch for, however, is hyaluronic acid. And a hyaluronic acid serum is one of the best ways to introduce this superstar ingredient into your routine.
What Does Hyaluronic Acid Do?
"Hyaluronic acid is a naturally occurring glycosaminoglycan which is a long-chain sugar molecule and it is found widely throughout the human body and particularly within the skin," explains Renew + Me's Consultant Dermatologist, Dr Malvina Cunningham. "Clinically, its primary function is to moisture-bind. A single molecule of hyaluronic acid can hold up to one thousand times its own weight in water, playing a crucial role in maintaining tissue hydration, elasticity and structural volume. In topical dermatological formulations, it serves as a powerful humectant, drawing water into the outer layer of the skin to immediately plump, smooth and rehydrate the surface."
Who is Hyaluronic Acid good for?
Hyaluronic acid is exceptionally well-tolerated across all skin tones and sensitive skin conditions, making it an ideal ingredient to support cellular repair and soothe irritation without provoking reactive pigment changes or clogged pores.
How To Add Hyaluronic Acid to Your Skincare Routine
Dr Cunningham explains: "Because it is non-irritating, lightweight, and non-comedogenic, it seamlessly integrates into almost any routine as a hydrating base layer, buffering the skin and reducing dryness without provoking sensitivity or triggering reactive hyperpigmentation in darker skin tones. It is also a great addition when using irritant actives such as tretinoin, strong vitamin C or exfoliating acids (AHAs/BHAs). It can be used in the morning as well as evening as your first step before your active ingredient or moisturiser."
How to use Hyaluronic Acid
To use hyaluronic acid correctly, apply a few drops of a lightweight serum to freshly cleansed, slightly damp skin so its humectant molecules can bind to surface water, and immediately follow with a moisturiser to seal that moisture into the skin barrier, advises the derm.
When selecting a product, look for a multi-molecular weight formulation. "High molecular weight hyaluronic acid stays on the skin's surface to form a protective, moisture-locking barrier while lower molecular weight hyaluronic acid penetrates deeper epidermal layers to deliver hydration. When incorporating active ingredients like tretinoin, strong vitamin C, or exfoliating acids (AHAs/BHAs), hyaluronic acid serves as an ideal hydrating buffer. Apply it first and allow it to absorb fully until the surface is completely dry to the touch and then apply your active ingredient. Ensuring the skin is entirely dry before applying potent actives is essential to avoid irritation."
The Best Hyaluronic Acid Serums
- Best Overall Hyaluronic Acid Serum: Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum (£24)
- Best Luxury Hyaluronic Acid Serum: Dr. Barbara Sturm Hyaluronic Serum (£265)
- Best Hyaluronic Acid Serum for Sensitive Skin: Vichy Minéral 89 Hyaluronic Acid Hydrating Serum (£28)
- Best Hyaluronic Acid Serum for Dry Skin: CeraVe Hydrating Hyaluronic Acid Serum (£23)
- Best Hyaluronic Acid Serum for Acne-Prone Skin: Byoma Clarifying Serum (£13)
- Best Firming Hyaluronic Acid Serum: Trinny London Plump Up (£72)
Ready to find the very best hyaluronic acid serum for you? I've rounded up the best ones ahead for every skin type, concern and preference.
1. Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum
I'm willing to say it, Beauty Pie Triple Hyaluronic might be my favourite serum ever. There, I said it. The lightweight gel-serum texture instantly sinks into the skin with so much skin-quenching hydration that it ought to be illegal. When I use this consistently, I notice how plumped and hydrated my skin is, and I really do notice a difference when I stop using it. My dehydration lines return, and my skin lacks lustre and bounce. For that reason, I always make sure I have a backup. It contains three weights of hyaluronic acid (which reach different levels of the skin) for maximum hydration. Plus, it has the addition of peptides, making it great for plumping fine lines and wrinkles. Just trust me on this one and buy a bottle.
Pros
- Deeply hydrating
- Great for all skin types
Cons
- Goes out of stock as it's so popular!
2. Dr. Barbara Sturm Hyaluronic Serum
You don't have to spend tonnes on a good hyaluronic acid serum, but if you want to invest in a luxury formula, my pick will always, always be Dr Barbara Sturm's. The Hyaluronic Acid Serum counts Hailey Bieber as a fan, and I'm co-signing it too—it's really good. It contains three different weights of hyaluronic acid, which helps to instantly hydrate the surface levels of your skin while also reaching the deeper levels for long-term hydration. It sinks in quickly, making it great before makeup or as part of your evening routine, and it leaves skin looking plumped, elastic and bouncy. Plus, it's been clinically proven to reduce fine lines around the eyes and the mouth, so you know this stuff really works.
Pros
- Luxurious texture
- Great for mature skin
Cons
- Incredibly expensive
3. Vichy Minéral 89 Hyaluronic Acid Hydrating Serum
I'm prone to skin sensitivity, and I always return to this gentle yet skin-quenching hyaluronic acid serum when my skin barrier feels compromised or I've overdone active ingredients like retinols or exfoliating acids. The hypoallergenic formula is approved by the British Skin Foundation, so if you have sensitive skin, your complexion is very likely to agree with it. It contains just 11 ingredients, and water, hyaluronic acid and glycerin make up the majority of them for a hydrating and soothing formula that won't upset inflamed or irritated skin. The gel texture is very cooling and soothing, yet sinks in quickly, making it great for layering with other skincare products or as a base for makeup.
Pros
- Non-irritating
- Quenches dry skin
Cons
- Not the most potent HA
4. The Ordinary Hyaluronic Acid 2% + B5
The Ordinary's Hyaluronic Acid 2% + B5 serum is one of the most affordable serums that beauty editors have long recommended, and it's become a bit of a TikTok sensation too. The fact that it costs under £10 is a big appeal, of course, but reviewers say that it even rivals some of the more expensive hyaluronic acid serums they have tried. Containing five forms of hyaluronic acid, it helps to instantly hydrate and plump while boosting skin suppleness over time, and the addition of ceramides helps to restore compromised skin. You'll also find vitamin B5 in the formula to help boost elasticity and address fine lines. At such a good price, it would be rude not to give it a go.
Pros
- Affordable
- Hydrates and plumps
Cons
- Slightly tacky in texture
5. SkinCeuticals H.A. Intensifier
I wholeheartedly trust any SkinCeuticals product, and this one is really, really good. You'll often find this in clinics, and it has been designed to complement injectables to boost the plumping effects of filler. The serum texture has a thicker consistency than others, and you can really see and feel a noticeable difference in the skin after using it—think of dropping a raisin into a glass of water and watching it plump out. Incredibly, it has been found to increase the skin's hyaluronic acid by 30%, making it ideal for plumping crow's feet, fine lines and wrinkles and marionette lines around the mouth. SkinCeuticals even recommends applying it over the lips to enjoy the plumping effects there too.
Pros
- Smooths uneven texture
- Minimises fine lines
Cons
- It's very expensive
6. CeraVe Hydrating Hyaluronic Acid Serum
Those with dry skin need all the hydration they can get. While a good hyaluronic acid serum is a great place to start, you'll want to choose one with other nourishing ingredients to support it. This CeraVe Hydrating Hyaluronic Acid Serum is an excellent choice. Firstly, the serum has a creamier consistency that offers immediate relief to dry or tight skin. But, it also has a strong concentration of hyaluronic acid plus CeraVe's mix of three ceramides to restore the skin barrier and soothe dryness and irritation. It's also fragrance-free, making it ideal for sensitive skin, and a bargain at under £25.
Pros
- Quenches dry skin
- Rich texture
Cons
- Feels a bit basic
7. The Inkey List: Hyaluronic Acid Serum
Those with oily skin or acne-prone complexions, allow me to introduce you to The Inkey List's Hyaluronic Acid Serum, which is the brand's best seller for a reason. Reviewers can't recommend it enough, and I can attest that the hype is justified. The serum immediately sinks in without a tacky residue, and the featherlight formula means that it won't clog pores either. It instantly hydrates without making the skin feel greasy, so it makes for great makeup prep too, as well as nicely complementing any other active products to treat oiliness or blemishes.
Pros
- Budget-friendly
- Lovely texture
Cons
- Not the best packaging
8. La Roche-Posay Hyalu B5 Hyaluronic Serum
I've visited many dermatologists (both through interviewing them as part of my job as a beauty editor, and as a patient when my skin has flared up with eczema and acne), and the one brand they recommend time and time again? La Roche-Posay. French pharmacy brands are always a trustworthy choice, and this La Roche-Posay hyaluronic acid serum is no exception. If you've noticed your skin looking dehydrated, dry or not quite as bouncy as normal, you'll like this expert formula of hydrating hyaluronic acid, vitamin B5 and madecassoside, an ingredient that helps to encourage collagen production for elastic skin once more. It's a little more expensive than other drugstore brands, but I know this is one product I can really trust to work.
Pros
- Leaves skin so dewy
- Noticeably improves hydration
Cons
- Pricey for a high-street brand
9. Byoma Clarifying Serum
When you have acne, throwing harsh products at your skin every day is actually counterintuitive. Hyaluronic acid can be a great complement to skincare actives and acne treatments as it helps to soothe and hydrate the skin while remaining gentle. This formula goes another step further with ingredients that support the skin's microbiome (which equals calm, happy skin) as well as ceramides to support skin barrier function. You'll also find blue tansy in this, which works as an antioxidant, and zinc and PHAs (a gentler form of its exfoliating acid cousins, BHAs and AHAs), which help to reduce oiliness, redness and keep pores clear. And for £13, it's seriously good value.
Pros
- Gently exfoliates
- Minimises oil and breakouts
Cons
- Too harsh for sensitive skin
10. Naturium Quadruple Hyaluronic Acid Serum 5%
Why are molecular weights of hyaluronic acid important, I hear you ask? When a product has different weights of hyaluronic acid, it means that the hyaluronic acid molecules are of different sizes. Larger ones address the top layers of the skin, while smaller ones can dive deeper. Having a good range means that you get the benefit of surface-level hydration, as well as long-term hydration deeper down. Thankfully, this one has four kinds of hyaluronic acid to cover all bases, and it comes in at a very reasonable price point and with glowing reviews online.
Pros
- Multi-molecular weight
- Very moisturising
Cons
- You'll go through this fast
11. Medik8 Hydr8 B5 Intense
If you want to disguise lines and wrinkles, this plumping hyaluronic acid serum does the trick nicely. Medik8 is one of my favourite in-clinic brands, and the products really do work. A great option for mature skin, it helps to plump dehydration lines (think those ones around the eyes) as well as deeper wrinkles to leave skin smoother and hydrated. An added bonus is natural moisturising factors and antioxidants that further support the skin.
Pros
- Great for mature skin
- Reduces uneven texture
Cons
- Best suited for 40+
12. Trinny London Plump Up
Freelance Beauty Editor and Who What Wear UK contributor, Mica Ricketts swears by this hyaluronic acid serum now that she’s in her mid-30s. “For years, hyaluronic acid wasn’t a major player in my skincare routine as I tended to seek out serums that focused more on soothing breakouts or keeping oiliness at bay. However, now that I’m 35 I’ve noticed that the texture of my skin is definitely changing and it’s way less firm and bouncy than it once was. This serum from Trinny London contains hyaluronic acid for that much-needed deep hydration alongside peptides to help support collagen and elastin production. The result is skin that feels more lifted and toned, so I’m totally converted.”
Pros
- Firms and plumps
- Leave skin bouncy
Cons
- Has a slightly sticky feel
13. Necessaire The Body Serum
Turns out, it’s not just your face that can benefit from using hyaluronic acid—your body can too. Freelance Beauty Editor and Who What Wear contributor Mica Ricketts swears by this fragrance-free formulation from Necessaire for bringing her dry limbs back to life post-winter. “I love a good body butter, so I was really sceptical that something as lightweight as a serum would deliver the hydration that I need on my perpetually dry limbs. However, this body serum from Necessaire has been a bit of a game-changer. It uses five molecular weights of HA to really work through every layer of the skin and imbue it with moisture, plus there are ceramides and niacinamide to strengthen the skin, reduce dry patches and even tone. The silky texture sinks in quickly, so you don’t have to hang around to get dressed—and you can even add it to your usual body lotions for an extra-hydrating boost.”
Pros
- Hydrates the driest of skin
- Lightweight and sinks in fast
Cons
- For body only, not face
How we tested
Both the wider Who What Wear UK team and our beauty team have tested hundreds of hyaluronic acid products between us. From more affordable products to luxury brands, we tested the gamut at different price points and rated them on how well they boosted moisture and hydration, in the short and long term. We also paid attention to the formula—for example, the feel and 'stickiness' of the serum. Each hyaluronic acid serum has been tested by us, as experts, and is genuinely a staple in our routines.
Why trust us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.