NGL, These Never-Before-Seen Beauty Sets Are Why I Shop the Nordstrom Anniversary Sale

Emma Hoareau's bathroom sink with skincare products

(Image credit: @emmahoareau)

There are myriad reasons to shop the Nordstrom Anniversary Sale. Of course, it's the best time to score unbelievable fashion and beauty deals from top brands, some of which never go on sale (at least not to this degree). The beauty section alone is especially on point this year, and I'm not just saying that as a biased beauty editor! It's loaded with editor-loved brands like Westman Atelier, Nécessaire, Prada Beauty, and more. I could wax poetic about how many of my personal favorites have made it onto the page.

However—and this is the best part—these beauty brands don't just offer one-off items at impressive discounts. Many actually create limited edition sets just for this legendary event, so you can get the most bang for your buck. I'm talking about custom collections of two, three, or even more of their beloved hero products—never-before-seen and never to be seen again once the Nordstrom sale concludes on August 4.

They are so, so good, and I don't expect them to stay in stock for very long. Take a peek at the 12 sets I'm personally eyeing below, so you know *exactly* what to add to your cart when the sale kicks off on July 15. (Nordstrom cardmembers, you score access as early as July 9, so you can already purchase your faves.) Happy shopping!

Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.