Bella Hadid, Gracie Abrams and Zendaya are All Co-Signing These Summer Blusher Trends for 2026
From blurred blush to watercolour flushes, these are the blusher trends we'll all be wearing on our cheeks for summer 2026.
When it comes to makeup trends, nothing says summer more than a pop of blush, IMO. Whether you opt for a cream blush, a blush stick or a liquid blush, they all have the ability to breathe life into your complexion, making your skin look healthy and flushed from a day in the sun. It's also one of the most versatile products to have in your makeup bag, working effortlessly to add dimension and glow to a full face of glam, or as an enhancing tint to bare skin, making it ideal for a "no makeup" makeup look.
In recent years, blush has cemented itself as the MVP of our makeup bags. And it's impossible to ignore the prominence of blush on the red carpets and feeds of celebrity MUAs, too. As a beauty editor, I see new blushers launching every single week (not to mention there's a new TikTok-viral blush almost every day), each with innovative formulas and textures that will undoubtedly shape the summer blusher trends we'll come to see over the coming months. Ahead, I've rounded up the coolest blush looks you'll want to wear on your cheeks this summer, as well as the best blushers to get the look.
1. Blurred Blush
We've had blurred lips and blurred skin as defining makeup trends in 2026, so it was only a matter of time before we saw a smattering of blurred blushers enter the space, too. From Prada's cream-to-powder blush to the soft putty texture of Gossier's Cloud Paint Flush Blush, these soft matte formulas deliver a soft-focus haze of the colour to the cheeks, which blurs seamlessly into the skin. Unlike their dewy counterparts that disappear into thin air, blurred blushers often have a matte texture that holds far better, making them a long-lasting formula that stays put day and night—no disappearing acts with these hardworking blushers.
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2. Watercolour Flush
It's impossible to ignore the barely-there flushes on the feeds of celebrity makeup artists of late, which come alongside a flurry of watercolour blush formulas that deliver a sheer wash of colour to the cheeks. These watery tints bestow a healthy glow on your cheeks with a stained-glass-like finish that looks healthy and luminous. Plus, these sheer pigments are ideal if you prefer a more natural and less saturated blush. Victoria Beckham Beauty's Colour Wash is one of our favourites for a water-like tint and a glassy glow that lasts all day.
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3. Dewy Glow
The beauty industry has been no stranger to a dewy moment over the past couple of years, and it isn't going anywhere for summer 2026. Honestly, a dewy blush transcends trends altogether. It never fails to make the skin look luminous and radiant, making it the perfect summer blusher trend. And it's perfect if you love a glowy blush moment. Look for balmy formulas, such as Merit's Flush Balm, which bestows a healthy gleam upon your cheeks in one swipe and is an all-time favourite of our beauty team.
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4. Muted Cheeks
If bright and bold blush scares you, then this is the blush trend for you. Emulating the natural flush that you'd get after a day spent in the sun or a brisk coastal walk, these natural-looking blushers add a hint of colour to the skin without looking like you have blush blindness. And thanks to their creamy textures, they're easy to control the placement and layer up to your preferred intensity without ever looking too much. Rhode's Pocket Blush is a firm favourite for a sun-kissed flush.
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5. Ombré Blush
I've interviewed tonnes of makeup artists throughout my career, and perhaps one of the best tips I picked up is using not just one, but two different blush shades. Applying two different shades allows you to not only create a sculpted effect, but it also replicates the dimensional tones you'd naturally see over the contours of your cheeks, making your blush look more seamless and natural-looking rather than flat and blocky on the cheeks. Blush palettes are perfect to create this look, allowing you to mix and match complementary hues seamlessly, no MUA qualification required.
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Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.